Overview

Job Summary

Develops product line strategies and manages global product line portfolio to drive profitable sales growth in line with Company targets. Develops and supports execution of strategic marketing plans, supports production initiatives, and promotes product line sales; Demonstrates a thorough understanding of product line target markets, applications, sales channels, competitors, and competing technologies; Directs and/or supports cross functional groups to implement product line strategies and manage product life cycles; Ensures product line activities are aligned with key company strategic goals and objectives. Supervises exempt level employee(s).

Job Model: Fully Remote

Responsibilities
• Is responsible for the management, budget, and growth of the defined product line portfolio; utilizes product portfolio management and product life cycle tools and processes to manage the product line structure
• Develops and leads the execution of global product line strategic marketing plans; Leads global marketing activities; Identifies target markets and industry segments and the channel structure required to access them, and drives the execution of implementation plans.
• Manages product line profitability in support of company strategic goals. Product price reviews, price exceptions, industrial product promotion, discount programs, and product line life-cycle reviews are tasks and activities linked to company profitability impact
• Conducts global market research and field visits to determine customer dynamics, drivers, current and future customer needs, opportunities, and to recognize specific geographical considerations for both products and programs
• Leads global competitor, product, technology, and market-specific competitive intelligence gathering and evaluation activity
• In conjunction with engineering, lead R&D activities with respect to the identification and incorporation of new and emerging technologies into the existing product portfolio to specifically create a sustainable market differentiation
• Responsible to develop, manage and conduct new product and program introductions. This includes identifying target markets / applications to optimize the new product, and developing promotion, training requirements, and other sales tools necessary for a smooth and fast acceptance of the product in the market
• Develops field communications and publications including product and program specific collateral [i.e. literature, web, technical solutions] to support product plan objectives and to target key opportunities aligned with product line strategic objectives
• Determines and supports specific customer relations programs including industry conventions, annual meetings, and trade associations
• Using influencing and project management skills, will deliver strategic plan & budget and manage the overall P&L performance
• Responsible for group staffing, motivation, training, development and evaluation of subordinate personnel in conjunction with goal setting and periodic review per company requirements
• Proactively identifies and overcomes business issues by working collaboratively with key operational and sales functions

Complexity of Duties
• Well-developed organizational and inter personal skills
• Must be a self-starting and self-motivating individual with a positive attitude and influence on the organization
• Ability to lead and guiding other parts of the organization through influence.
• Full use and application of classic marketing theories, concepts and techniques
• High level of strategic and tactical abilities in marketing
• Capability to work with and influence various disciplines, both internal and external
• Ability to establish priorities, maintain multiple priorities and tasks at one time, and deliver expected results
• Matrix management necessary
• Delivers a frequent and effective level of communication with management, customers and field sales

Essential Skills

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Proven sales experience and knowledge of sales strategies in the relevant industrial field(s)
• Proven knowledge of industrial product development, marketing and strategy development
• Excellent communications, interpersonal and presentational skills
• Leadership and people management skills and experience.
• Appraises employee performance, facilitates employee cross training, salary administration and employee development efforts. Participates in recruitment efforts and discipline issues.
• Develops system of metrics to measure effectiveness of team in servicing the customer and in enhancing productivity.
• Proven ability to implement competitive intelligence methodologies to anticipate and understand market needs and act within the organization to respond
• Strong industry and/or related product background
• Acts as a global leader within the company and provides leadership for product line cross functional team
• Ability to influence and interact at all levels within the organizations we approach
• Ability to teach, lead and mentor associates and reports what they must know in order to fully accomplish objectives and desired results
• Strong overall business acumen and business financial capabilities
• Work collaboratively with cross-functional team to achieve product line objectives

Education and/or Experience
• MBA or equivalent in the areas of marketing, Engineering or Business Administration
• 8 years industry experience related to area of assigned responsibility
• Strong knowledge of industrial marketing, industrial sales, strategic planning, retail sales force and distributor channels, coupled with a proven, professional approach
• Strong technical knowledge of specific products preferred
• Experience in strategic planning and execution required

Other Skill and Abilities
• Results oriented.
• Strong computer skills
• Ability to travel an average of 30%

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is required to stand, walk, sit, climb, talk or hear and reach with hands and arms. While in the factory environment, employee may be required to bend, stoop, crouch, crawl and lift up to 30 pounds. Duties require extensive travel and flexibility. Specific vision abilities required with this job include close and distant vision, the ability to distinguish color of products and color-coded materials, depth perception and the ability to adjust focus. Moderate to very loud noise exists in the daily work environment.

Disclaimer

A.W. CHESTERTON IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

All of A.W. Chesterton Company employment is contingent upon successfully passing a background check and the respective medical surveillance requirements.

Chesterton is an equal opportunity employer M/F/V/D

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AW Chesterton Company

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