Reporting to the Vice President of Business Development, the Director of Marketing is responsible for establishing and implementing strategic and tactical marketing plans to capitalize on market opportunities and generate demand. Our Director of Marketing will build and lead a creative, integrated, multi-channel marketing team that prioritizes lead generation, builds brand awareness and reputation, and measures the return on marketing program investments. The ideal candidate will be self-motivated, resourceful, innovative, and have excellent communication and leadership skills.

Requirements

Bachelor’s degree in business or related field
Demonstrated track record in creating and executing successful lead-generation programs.
5+ years of B2B marketing, bonus if that experience in marketing SaaS
Minimum of 2+ years of experience in a marketing management position
Experience using and managing marketing automation solutions

What you’ll be doing

Develop a comprehensive and aligned marketing plan
Implement a marketing plan with the assistance of all stakeholders
Manage & motivate a team of highly skilled marketing professionals
Execute integrated online/offline, search engine marketing, advertising, public relations, tradeshows, and other campaigns to generate demand & sales leads
Work directly with Sales and channel partners to support their efforts and to measure lead generation and opportunity management results
Manage the creation of all marketing collateral and sales support tools
Oversee content creation, including marketing materials, publications, online and social media marketing, and press releases
Manage marketing budget for all staffing, resources, and capital purchases
Be accountable for measuring and reporting on marketing results
Identify areas for process improvement, i.e., product/project management
Maintain knowledge of marketing trends, developments, and best practices
Promotes and intentionally works to foster an environment and culture of inclusion and equity
Other job-related duties as assigned

You may be a good fit for our team if you have the following…

Exceptional knowledge of marketing strategies, concepts, and practices
Strong project management skills, including the ability to work effectively with others, set objectives and goals, manage schedules, identify/manage risks, anticipate and adjust for roadblocks, and control costs
Ability to develop strong relationships and work with senior-level executives
Ability to effectively cope with ambiguity; can act and make decisions without having the total picture; can comfortably handle risk and uncertainty
Demonstrated managerial courage; provides timely, direct, and actionable feedback; faces problems quickly and directly; is not afraid to take negative action when needed
Strong written and verbal communication skills; ability to work within and communicate effectively within a team environment; ability to communicate technical information to non-technical people; ability to write succinctly in various communication settings.
Strong team-player; willingness to assist team members with tasks; builds good working relationships with team members
Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns
Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint)
Highly organized and able to work on and complete multiple concurrent tasks on time

What we provide

Medical, dental, and vision insurance with an H.S.A. option
Short- and long-term disability
Company paid basic life insurance
401(k) with 3.5% company match and immediate vesting
Free financial education and consultation
Wellness program that helps you earn lower premiums
Robust EAP program that includes free therapy sessions, lifestyle coaching, legal/ID theft services, and more
12 weeks fully paid parental leave
Up to $5,000 adoption fee reimbursement
$500 wellness reimbursement after 60 days of employment
Generous PTO policy and 10 company paid holidays
Company paid cell phone plan

Find yourself checking a lot of these boxes but doubting whether you should apply? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Northwoods, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Northwoods is committed to diversity in its workforce and is proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.

Who is Northwoods?

Northwoods makes software solutions that improve the quality of the life of case managers and social workers in the Health and Human Services (HHS) field. Recognized as one of Columbus’ top places to work, working at Northwoods means being part of a team that’s passionate about making an impact on the lives of HHS professionals and the families they serve.

We believe in creating a culture of inclusivity and accountability seeking to hire professional, passionate and driven individuals that believe in the values that we believe in:

Curiosity – Willing to test assumptions, courage to ask questions, and active listening.
Community – Helping and mentoring each other, celebrating diversity and acknowledging our team members’ contributions.
Resourcefulness – Willing to try and fail. Asking for help and trusting the expertise of our team.
Stewardship – Safeguarding Northwoods’ values, culture, mission, and resources.

We believe that our team members are all accountable adults, not only to themselves but to each other, and we treat them that way. Our team works incredibly hard and is proven through dedication to their craft and our mission.

Our Solutions

Our products are designed for state and county social care program areas, including child welfare, childcare, child support, economic assistance and adult & aging agencies. These solutions leverage technology to allow case workers and social workers to easily collect, store, manage, and share case content and data more efficiently. By simplifying processes, our customers can spend more time engaging with the families they serve, make better informed decisions and achieve better outcomes.

Traverse – A SaaS solution that allows for easy, on-the-go access to case files, case work and interview forms and intelligent insights on case content and materials, which lead to better engagement and better outcomes.

Compass – Compass solution is some of our longer standing software that supports multiple markets for both state and county customers. Our focus on reducing time wasted on paperwork and administrative burdens allows case workers to better serve families in need.

Case Aide Services - Our trusted team of experienced child welfare professionals becomes an extension of agency staff supporting them with administrative tasks such as referral and records requests, compiling documents for court, and document organization. Workers can focus on fostering healthier families without sacrificing their own well-being.

Northwoods Consulting Partners, Inc.

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Director of Marketing