The ideal candidate must be self-directed, a tenacious problem-solver, collaborate well with colleagues, take initiative, and manage numerous projects simultaneously. We are looking for someone with critical thinking skills who can dive into the details to get things done with a “can do” attitude. You’ll measure your performance against the growth of the marketing-generated and marketing-influenced sales pipeline, as well as your ability to work effectively with others to achieve measurable results.
Role Responsibilities:
- Provide program management for demand generation and digital marketing campaigns
- Apply an experimentation mindset to marketing programs to drive, test, learn, and optimize cycles. Employ A/B testing and other experimentation strategies across all channels.
- Deliver performance reports weekly, quarterly and annually with leadership and marketing teams.
- Develop and own dashboards to monitor overall digital marketing channel performance
- Manage funnel acquisition through performance marketing activity on major digital platforms including paid search, paid social, display, and email marketing.
- Use data to make decisions about prioritization and impact, and have a passion for experimentation.
- Provide ongoing actionable insights into campaign performance to relevant stakeholders.
- Conversion optimization - collaborate with Sales, Product Marketing, and Web to optimize the customer experience and landing page effectiveness.
- Build and manage project plans, drive cross-functional team deliverables, coordinate with outside vendors, manage budgets, and see projects through to completion on time/budget
Required Qualifications:
- 5+ years B2B SaaS marketing experience related to demand generation, performance marketing, lead acquisition or growth experience.
- Strong grasp of modern, forward-thinking digital marketing strategies with direct experience designing and executing multi-touch, multi-channel marketing campaigns, implementing experiments, and adjusting for optimization.
- Experience creating, testing, analyzing and optimizing campaigns to improve lead quality and efficiency.
- Experience managing external BDR team(s).
- Hands-on experience with marketing technology stacks including but not limited to Hubspot, Salesforce, Google Analytics, AdWords, LinkedIn, Microsoft Ads, Ahrefs, and Zoominfo
- Account-based marketing experience with Influ2
- Experience running cross-functional projects, including scheduling, budget management, performance reporting, and stakeholder management.
- Excellent written and oral communication skills.
About Virtana: Virtana delivers the industry’s only unified software multi-cloud management platform that allows organizations to monitor infrastructure, de-risk cloud migrations, and reduce cloud costs by 25% or more.
Over 200 Global 2000 enterprise customers, such as AstraZeneca, Dell, Salesforce, Geico, Costco, Nasdaq, and Boeing, have valued Virtana’s software solutions for over a decade.
Our modular platform for hybrid IT digital operations includes Infrastructure Performance Monitoring and Management (IPM), Artificial Intelligence for IT Operations (AIOps), Cloud Cost Management (Fin Ops), and Workload Placement Readiness Solutions. Virtana is simplifying the complexity of hybrid IT environments with a single cloud-agnostic platform across all the categories listed above. The $30B IT Operations Management (ITOM) Software market is ripe for disruption, and Virtana is uniquely positioned for success.
Company Profitable Growth and Recognition
In FY2023 (Fiscal year ending January 2023), Virtana earned:
— Best CEO, Best CEO for Women, and Best CEO for Diversity by Comparably
— Two years in a row YoY Profitable Annual Recurring Revenue (ARR) Growth
— Two consecutive years of +EBITDA, 78% YoY EBITDA growth, or 20% of Revenue
— Positive Cash Flow, 171% YoY cash flow growth
