Summary
At Apple, we work every day to build products that enrich peoples lives. Our Advertising Platforms group makes it possible for people around the world to easily access informative and imaginative content on their devices while helping publishers and developers promote and monetize their work. Today, our technology and services power advertising in Apple News, the App Store, and on Apple TV+.
Description
The Advertising Platform's Data Insights team is seeking a Client Insights Specialist for our App Store ads business! You'll join a new team that evaluates, sources, refines, and presents powerful insights to help our advertising customers get the most value out of their investment in Apple Ads.
This team's data-driven and sophisticated analytical approaches use internal and external data sets to identify key opportunities (e.g., improving advertiser understanding of marketplace dynamics; assisting in design and execution of advertiser experimentation; conducting client pilots for new insights; analyzing unique, client-specific opportunities).
In this role, you will identify the right metrics and work with our external-facing sales team to articulate strong narratives to our customers. As such, this individual needs the right analytical skill, storytelling prowess, and cross-functional experience. This individual will:
- Highlight themes of insights which will have the most impact and pilot new insights
- Use sophisticated data analytics and statistical methodologies to extract impactful insights, piloting new metrics across a breadth of strategic clients with the goal of furthering their business goals
- Develop the appropriate positioning and pitch framework to share key findings with various senior marketing, user acquisition, data science and C-suite customer personas, sometimes challenging preconceived notions about app advertising
- Measure and track the impact of client interactions and classes of insights on advertiser performance and spend
- Ensure that proposed datasets and insights honor Apple Ads' privacy principles
- Travel 10-30% of the time (varies by quarter)
