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Press Measurement Lead

TalentBurst, Inc. • Full-time • San Francisco, CA, US • $120k - $160k / year • 4d ago

Press Measurement Lead
Location: US, remote

Overview
We are looking for a Press Measurement Lead to play a pivotal role in shaping how we measure the impact of our Communications team's efforts on a global scale, and in feeding insights into our strategic planning. If you're passionate about analytics, have a keen understanding of communications metrics, and are eager to collaborate with cross-functional teams to generate clear, actionable insights, this is the perfect opportunity for you.

Key Responsibilities:

Lead the Charge in Measurement Strategy: Define and execute a comprehensive global measurement strategy that elevates our communications efforts by identifying key insights that will feed our leadership team's planning strategy.
Track Our Success: Monitor team OKRs and key strategy metrics at both global and country levels, ensuring consistency and accuracy across campaigns and geographies.
Translate Results to Impact: Enhance our measurement capabilities to clearly demonstrate how our communications efforts drive business outcomes.
Vendor Partnerships: Manage relationships with our measurement vendors (Onclusive + Newswhip) to maximize the benefits of their platforms and ensure seamless adoption among the team.
Empower the Team: Develop processes to streamline measurement tasks for comms managers, conduct regular training sessions, and provide ongoing support through consultations.
Deliver Insights: Produce in-depth recurring reports (quarterly and annual), monitor proactive message pull-through, and write insights for our consumer, editorial, corporate, and trust and safety communications teams. Present your findings and recommendations to key stakeholders.
Innovate Measurement Tools: Improve our measurement capabilities by managing the integration of Onclusive API data to help create bespoke data tables and design insightful dashboards in collaboration with technical partners.

Qualifications:

Experience That Matters: Minimum of 8-10 years in communications with a strong focus on media monitoring or press measurement.
Autonomous and Agile: Ability to work independently while managing multiple projects under tight deadlines.
Insightful Communicator: Share insights and strategic viewpoints effectively with leadership.
Analytical Mindset: Detail-oriented, capable of drawing conclusions from complex datasets, and producing easily digestible insights for diverse audiences.
Tool expertise: Proficient in platforms like Brandwatch, Onclusive, Cision, or Newswhip for media monitoring and impact measurement. Strong skills in writing complex Boolean searches.
System Designer: Experience in designing systems that enhance team coordination and efficiency.
Presentation Pro: Strong skills in presentation-building, storytelling, and data visualization.
Data Skills: Proficiency in SQL/Python or the ability to integrate data from multiple sources reliably is a big plus.

#TB_EN

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