Joining TÜV Rheinland means working for one of the world's leading testing, inspection, and certification service providers with more than 25,000 employees globally. Our employees are our most important asset. That is why we invest in their development and offer competitive pay, multiple health insurance plan options, and a 401(k) with up to 6% company match. At the same time we live an international, team-oriented culture characterized by respect, collegiality and openness. This enables our employees to develop their potential, apply new knowledge and methods directly - and plan a long-term career with real opportunities for advancement.
Assignment Organization- The Marketing Go-To-Market Manager for the region North America (the US and Mexico) will be responsible for developing and implementing successful G2M strategies and marketing activities/campaigns to drive customer engagement, lead generation, business growth and brand awareness across the region in alignment with the global business marketing and communication strategy.
- This role will be responsible for effectively translating and implementing the global strategic product marketing requirements of the business fields and the Corporate Global Office Marketing & Communications into tailored marketing and communication activities, utilizing the budget cost-effectively, measured by KPIs and campaign management.
- The Marketing Go-To-Market Manager will align closely with the local marketing and communication officers and other internal business stakeholders in the US and Mexico to ensure effective implementation of strategies and campaigns.
- This role will report directly to the Senior Marketing Manager for the region Americas and with a dotted line to the global business officers for marketing and communications who are mainly based at TÜV Rheinlands Headquarter in Cologne, Germany and with whom the Go-To-Market Manager will work together closely.
Brief profile/area of responsibility- Consulting, conception, implementation and management of integrated marketing campaigns and measures for the business in North America (US and Mexico) while ensuring performance and effectiveness; development based on strategic briefings and/or other specifications from internal customers with the aim of lead generation and/or awareness
- Comprehensive definition of customer journeys, campaign objectives, media types and design tools as well as assets
- Project management responsibility, e.g. for the realization and implementation of parallel campaigns and measures as well as internal exchange for the purpose of cross-selling
- Continuous optimization of campaign performance across all channels as well as development and implementation of measures to optimize campaigns
- Face-to-face contact and expert advice for internal customers (business streams)
- Operational responsibility for the use of funds and their effectiveness based on the budget
- Development of ideas and mediation, e.g. between internal customers and downstream teams
- Collaboration with key stakeholders, e.g. in the implementation of activities and the coordination of parallel campaigns and/or with data analysts, e.g. for the segmentation and validation of target groups and recommendation of channels to reach the target group
- Creation of a content calendar / asset concept, management of content creation and production across all channels as part of an integrated campaign
- Management and coordination of procurement and production
- Management of external agencies and/or internal competencies
- Distribution of content and produced assets within the region North America and at local level
- Creation of synergies on a regional and local level
- Carrying out analyses (incl. KPI reports) after completion of the integrated campaign and/or measure, understanding stakeholder feedback and passing on and considering findings, also for future activities
- Preparation of briefings for external service providers, if necessary
Qualification requirements- University degree or comparable professional qualification in marketing
- At least 3-5 years of experience in managing integrated marketing & communications campaigns, also involving internal and/or external agencies
- Strong and proven consulting skills, project management skills and presentation skills
- Expert knowledge in the creation of go-to-market strategies, business performance and planning processes as well as the ability to effectively contextualize future plans in the current context
- In-depth knowledge and experience in inbound and performance marketing, marketing automation as well as SEM, SEO and social media / mechanisms (digital marketing)
- Networker with the ability to work in a complex matrix organization both upwards and downwards and in a team and to ensure that key stakeholders, such as top management, are involved on an ongoing basis
- Strong experience in visualizing issues, conceptual thinking, excellent judgment and creative problem-solving skills
- High degree of creativity, strong communication skills, assertiveness and hands-on mentality as well as living a proactive approach
- Strong planning and organizational skills with the ability to multitask successfully and high awareness of meeting goals and deadlines
- Strong customer focus with the ability to persuade, engage and build effective relationships with colleagues
- Independent, solution- and result-oriented way of working, high degree of personal responsibility
- Experience with marketing automation tools, such as Eloqua
- Experience with budget allocations and BI and analysis tools (e.g. Power Pivot, SAP) as well as interpreting data
- Experience in the TIC industry is an advantage
Fluency in English (C1), other languages like Spanish and Portuguese an advantage
TUV Rheinland North America EEO StatementAs a global business, TUV Rheinland North America relies on diversity of culture and thought to deliver on our goal of Creative People, Practical solutions serving our client needs, and ensures nondiscrimination in all programs and activities in accordance with Title VI and VII of the Civil rights Act of 1964. We continuously seek talented, qualified employees in our world-wide operations regardless of race, color, sex/gender, including gender identity and expression, sexual orientation, pregnancy, national origin, religion, disability, age, marital status, citizen status, protected veteran status, or any other protected classification under country or local law. TUV Rheinland North America is proud to be an Equal Employment Opportunity/ Affirmative Action Employer/ Federal Contractor desiring priority referrals of all protected veterans for job openings.
