What We Do:
Huntress is a fully remote, global team of passionate experts and ethical badasses on a mission to break down the barriers to cybersecurity. Whether creating purpose-built security solutions, hunting down hackers, or impacting our community, our people go above and beyond to change the security game and make a real difference.
Founded in 2015 by former NSA cyber operators, Huntress protects all businesses—not just the 1%—with enterprise-grade, fully owned, and managed cybersecurity products at the price of an affordable SaaS application. The Huntress difference is our One Team advantage: our technology is designed with our industry-defining Security Operations Center (SOC) in mind and is never separated from our service.
We protect 3M+ endpoints and 1M+ identities worldwide, elevating underresourced IT teams with protection that works as hard as they do. As long as hackers keep hacking, Huntress keeps hunting.
What You’ll Do:
Huntress is looking for our first Senior Marketing Manager, Paid Digital, to build and oversee the company’s digital footprint and marketing strategies. You’ll be responsible for driving the strategy, implementation, and monitoring of B2B marketing campaigns across various paid digital channels, ensuring they are effective vehicles for demand generation. This role will develop B2B paid social campaigns focused on driving awareness, engagement, and demand generation.
To be successful, you will need to work in a highly cross-functional environment in collaboration with our brand, social, integrated campaigns, and data teams. You will play a critical role in expanding Huntress’ position as an established leader in a fast-paced cybersecurity industry.
Responsibilities:
Paid Media Planning & Execution
- Deep focus on delivering top, middle, and bottom-of-funnel qualified leads to support revenue growth globally through paid digital channels
- Identify and deploy new target markets, customer segments, and emerging technology to capture new Huntress customers
- Own planning, analysis, and execution of paid digital campaign strategy across paid digital channels such as Search (Google, Bing), Social (LinkedIn, Reddit, and Quora) and Emerging (Podcasts)
- Collaborate cross-functionally with other teams to support key initiatives to drive high-value actions such as trials, demos, webinar registrations, etc.
Budget Management, Performance Analysis and Reporting
- Manage, evaluate, and optimize annual 6-7 figure paid digital budget, ensuring efficient and targeted allocation across all channels and campaigns
- Define and measure KPI performance weekly, quarterly, and annually to ensure ROI is maximized, programs are operationally efficient, and results are shared with the team
- Utilize analytics tools and resources to assess campaign performance, identify areas for improvement, and provide actionable insights to stakeholders
- Regularly measure Huntress’ digital health and key metrics, establishing goals and benchmarks to highlight gaps and areas for improvement
Testing, Optimization, and Demand Generation
- Constant analysis, rigorous A/B testing, and platform refinement to enhance the performance of all digital campaigns
- Stay up-to-date with industry trends and emerging technologies, then quickly implement tools and techniques to test, learn, optimize, and drive measurable conversion rate increases
What You Bring To The Team:
- 5+ years of experience in Paid Digital at a SaaS-based company (B2B preferred)
- Hands-on expertise: proven success leading B2B campaigns through paid digital (paid social, paid search, programmatic display, and other CPC initiatives), including budgeting, forecasting, testing & learning roadmaps, and measurement plans
- Continuous inspection: perform platform audits, strategies, optimizations, and approaches that will lead to the best-in-class execution and optimal results for our customers and other team members
- Demonstrates Effective Budget Management: leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI
- Drive the right results: define, align, and regularly refine goals and KPIs to achieve business objectives, with an emphasis on iterative improvement
- Data Analysis and Reporting: hands-on experience using business platforms (Tableau, Sigma, Sisense, etc) for data analysis, report preparation, and providing insights to measure the effectiveness of campaigns. Present results and insights to external stakeholders and internal partners
- Bring Operational Excellence: inspire innovation, collaboration, and accountability cross-functionally
Nice To Have:
- Experience in B2B paid marketing within the Cyber Security vertical
- Understanding of technical website and SEO needs (sitemap, tags, metas, etc.)
- Experience measuring, analyzing, and optimizing website performance
What We Offer:
- 100% remote work environment - since our founding in 2015
- Generous paid time off policy, including vacation, sick time, and paid holidays
- 12 weeks of paid parental leave
- Highly competitive and comprehensive medical, dental, and vision benefits plans
- 401(k) with a 5% contribution regardless of employee contribution
- Life and Disability insurance plans
- Stock options for all full-time employees
- One-time $500 reimbursement for building/upgrading home office
- Annual allowance for education and professional development assistance
- $75 USD/month digital reimbursement
- Access to the BetterUp platform for coaching, personal, and professional growth
Huntress is committed to creating a culture of inclusivity where every single member of our team is valued, has a voice, and is empowered to come to work every day just as they are.
We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.
We do discriminate against hackers who try to exploit small businesses.
Accommodations:
If you require reasonable accommodation to complete this application, interview, or pre-employment testing or participate in the employee selection process, please direct your inquiries to accommodations@huntresslabs.com. Please note that non-accommodation requests to this inbox will not receive a response.
If you have questions about your personal data privacy at Huntress, please visit our privacy page.
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