Company Overview
American Woodmark is one of the nation's largest cabinet manufacturers, partnering with major home centers, builders, and dealers to bring homeowners' and designers' visions to life. The company is committed to customer satisfaction, integrity, teamwork, and excellence across its service and distribution centers, corporate office, and manufacturing facilities. American Woodmark is actively promoting diversity and inclusion throughout its organization.
Position Purpose
The Vice President of Product Management is the primary product owner for made-to-order and stock product categories, responsible for:
- Providing strategic leadership
- Driving controllable parameters for vitality and profit generation
- Overseeing all products manufactured by the company (stock bath, storage, stock framed kitchens, and frameless kitchens)
- Determining key elements of the product roadmap
- Directing product lifecycle activities for stock products
- Ensuring Product Management best practices are followed from inception to discontinuance
Essential Functions Leadership
- Provide thought leadership and strategic vision for the stock product management team
- Lead product strategy, development, and implementation aligned with company strategy and 3-year product roadmap
- Contribute to annual strategic planning for the product line
- Ensure recruitment and engagement of a well-trained product team
- Lead project teams and efforts as assigned
- Contribute to profit profiles through value proposition, positioning, pricing, and investment recommendations
- Manage the stock Product Management cost budget
- Handle confidential and proprietary information discreetly
Product Process
- Manage product lifecycle for platforms and categories
- Lead New Product Development Process
- Contribute to innovation by identifying opportunities and collaborating with appropriate teams
- Identify and define market opportunities based on consumer insight, competitive intelligence, and industry trends
- Recommend new product categories and adjust existing products based on market insights
- Partner with channel management to support Voice of Customer (VOC) while maintaining standardization and efficiency
- Leverage production platforms to drive revenue and profitability across channels
- Collaborate with other functional areas to improve product and platform performance
- Lead or prepare Product Managers for Product Steering Committee presentations
People Management
- Lead the Product Management Organization
- Oversee organizational development, advancement, and succession planning
Supervisory Responsibilities
Manage and supervise the Stock Product Management team
Qualifications
Education and Experience
- Undergraduate degree in engineering, business, or related field (MBA or advanced degree preferred)
- 10+ years of marketing leadership experience with consistent contributions and successes
Skills and Abilities
- Process-oriented with experience implementing and evolving product management best practices
- Excellent communication, organization, and presentation skills
- Ability to build effective business relationships
- Capacity to generate and articulate clear vision, milestones, and requirements
- Proficiency in conducting complex analyses and drawing accurate conclusions
- Goal-oriented with high energy and focus
