Associate Director of Creative Services - Hybrid
Description
The Associate Director will report to the Creative Director and work as a member of the Creative Services team to support the production of print, digital and web assets for all marketing needs including proposals, campaigns, presentations and stewardship reports. The Associate Director will support provide project management oversight for the development of materials, through art direction and creative design, and play a key role in project management, materials development, and production to ensure a consistent brand experience for all audiences. Develop, implement, create, strategize, engage and execute all organizational design and production projects to ensure a consistent brand experience for all audiences.
Responsible for printed, digital and video assets including collateral, web assets, internally sourced advertising creative, social media graphics, digital display ads, and videography
Work collaboratively with leadership and other members of the organization to ensure an integrated approach on all marketing, communications, video, web, digital and social activities that drive the organization’s overall goals per the strategic plan.
Qualifications
Minimum Education
Bachelor’s degree in art-related field (or a minimum of six years in graphic design, multimedia/digital/video design and development). 2-4 years of experience with different types of multimedia (video/graphics/audio).
Required Skills/Knowledge
Creative and technical skills to effectively design content across multiple creative platforms. Ability to provide quality assurance of all deliverables and maintain consistent brand identity across all media. Minimum 6 years experience working on content development for print, video, web and other multimedia solutions. Ability to effectively manage multiple projects, on time and within budget. Team-oriented and have a collaborative approach to creative development.
Must have functional to advanced knowledge in the following programs:
Functional Accountabilities
Creative Concept Development and Execution
Create design concepts for all visual elements representing Children’s National Hospital includes customization based on audience, message, and project goals.
Lead all aspects of creative development for assigned projects.
Edit and create multimedia elements (graphics/video/audio), manipulate creative artwork
Understand target audience requirements and translate to enhance development of creative approaches and solutions
Create components for web
Manage artwork and direct free lance designers and photographers for special projects
Present creative concepts to internal and external clients as needed
Recommend ways to expand existing collateral and photo/video products to increase engagement/brand awareness
Conduct team brainstorming sessions, concept development and design discussion with Marcomm colleagues
Leadership
• Work with creative staff to create high value, creative user experiences
• Inspire creativity to improve content and how we present our narrative to audiences
• Ability to manage project timelines and deliverables to improve efficiencies
• Ability to supervise multiple vendors and budgets to meet target goals and costs
New Knowledge, Innovations, and Improvements
• Knowledge of video and design software and online trends
• Remain up-to-date with current and emerging design and multimedia trends
Organizational Commitment/Identification
Teamwork/Communication
Performance Improvement/Problem-solving
Cost Management/Financial Responsibility
Safety