Job Title:Senior Manager, Digital Commercial Marketing
Requisition ID:R024013
Job Description:Job Title: Senior Manager, Digital Commercial Marketing | Santa Monica, CA
Reports To: Vice President, Digital Commercial Marketing
Department: Global Digital Sales
Location: Santa Monica, CA
Your Mission:
Are you looking for exciting business challenges, an opportunity to impact the future of digital gaming revenue, and a place to grow your career while learning and having fun? Join the Activision Blizzard King Gaming Digital Sales Team!
As part of the Gaming Digital Sales team, the Digital Commercial Marketing team is seeking a Senior Manager, Digital Commercial Marketing. This role will work closely with the Vice President, Digital Commercial Marketing and the full digital sales teams in building global paid digital console storefront marketing strategies, plans to drive digital conversion & engagement within console storefronts across all Activision and Blizzard titles. The successful candidate will be a clear, confident communicator with a passion for delivering flawless marketing executions and a curiosity to consistently optimize our approach and tactics by leveraging the data at hand. This highly visible role will collaborate extensively with internal and external partners, drive strategic insights and navigate ambiguity while executing comprehensive go-to-market plans. This is an exciting role for a candidate who thrives in a fast-paced, high-tech and data-driven environment. Does this sound like you? Join us and be part of the exciting journey!
In this position, you will work alongside the digital sales teams in driving discussions with Partner ad sales teams to plan and execute premium paid console marketing campaigns, ensure strong paid support for new digital game releases, in-game live events/updates, and digital catalog promotions.
The successful candidate will have digital marketing or media experience and be detail-oriented with the ability to focus on driving the execution of digital commerce media/marketing strategies and promotional activities. You will assist in driving the development and execution of our global go-to-market plans for our Activision and Blizzard titles. The role also requires financial acumen with strong analytical skills to analyze campaign performance and real time optimization. In addition, this role will be responsible for managing and reporting on the allocated console spending budget by title and by quarter.
What our team offersWe are a dynamic and forward-thinking team dedicated to delivering best in class plans and flawless execution. Our team is passionate, driven, and committed to making a difference in the industry. The right candidate can expect opportunities for professional development and growth, working on exciting projects that make an impact on the company's success while working with a collaborative and supportive team.
How we will support you- Champion your successes at every level of our leadership
- Empower you to gain new experiences and improve upon your strengths
- Support who you are as your authentic self
- Make career development a consistent priority
What you bring to the tablePriorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
How you can make an impact- Partner with cross-functional teams and digital sales team to plan, execute and analyze DSM plans to maximize revenue and engagement across key marketing beats in a high-impact environment
- Lead the relationship with the Sony and Xbox ad teams, building a strong relationship, being a great partner and unlocking new opportunities
- Translate data and insights to optimize DSM campaigns to drive engagement, and monetization across all regions and console storefronts
- Being a collaborative and dependable team player
Core Responsibilities- Digital Store Marketing (DSM) Campaign Planning & Execution
- Work with the digital commercial marketing team in leading title-specific commercial strategies, plans and budgets that encompass the lifecycle of a title -- pre-sell, launch and momentum
- Brief external first party console teams on title specific merchandising campaigns, including strategic approach, budget, and targeting parameters
- Digital Store Marketing (DSM) plans cover paid digital console store merchandising (PlayStation Store & Xbox Store)
- Partner with internal cross functional teams to communicate creative requirements and ensure on-time asset trafficking and builds, including multiple specs and localization (as required)
- Communicate ad sales policy changes to digital console team to ensure we can communicate any challenges or issues to store & platform contacts
- Reporting
- Work with external console teams to advance each platforms' reporting capabilities to better understand performance and to ensure the timely and accurate delivery of weekly reporting for each beat
- This position will be integral to understanding campaign performance, particularly in driving ROAS (return on advertising spend)
- Work closely with the digital commercial marketing team to identify trends and strategies for digital console paid placements, including targeting, creative rotation and estimated spend
- Maintain up to date console merchandising tracking calendar
- Assist in the building of Go-To-Market and Investment materials, highlighting key learnings, performance, and recommendations that shape current plans/strategies
- Budget Planning and Forecasting
- Track and manage global budgets by beat, communicating any changes needed in a timely manner
- Ensure all Insertion Orders are routed through internal processes and completed within designated time
Required/Minimum Qualifications- 5+ years of Digital/Channel/Agency Marketing experience
- OR Bachelor's Degree in Business, Marketing, Economics, Social Science or related field AND 4+ years of experience in business or marketing-related roles
- OR Master's Degree in Business, Marketing or related field AND 3+ years of experience in business or marketing-related roles
- OR equivalent practical experience
- Experience planning and executing digital go to market media campaigns, supporting major product release and/or marketing beats
- High level of professional integrity, commitment to quality, and respect for a diverse work environment
Preferred/Additional Qualifications- 7+ years of relevant experience in account management, go-to-market planning and strategic analysis
- Applies strong attention to detail and the ability to lead projects, drive results and effectively manage stakeholders, fostering collaboration, ensuring alignment and navigating complexities to successfully deliver desired outcomes
- Demonstrates strong analytical and problem-solving skills, leveraging data analysis techniques to draw data-driven actionable insights and recommendations for strategic decision-making
- Possesses experience in experimentation and A/B testing methodologies, using a data-driven approach to design, execute, and analyze experiments, optimizing outcomes and driving continuous improvement
- Exhibits executive presence to craft and deliver impactful internal and external presentations, engaging diverse audiences to effectively convey complex concepts and insights
- Possesses experience in the gaming industry or an ability to exhibit a deep understanding of the gaming industry from personal experience
Your Platform:Our WorldAt Activision, we strive to create the most iconic brands in gaming and entertainment. We're driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk's™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our "press start" is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.
We're not just looking back at our decades-long legacy; we're forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.
We're in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater - this could be your opportunity to level up.
Ready to Activate Your Future?
Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [redacted]. General employment questions cannot be accepted or processed here. Thank you for your interest.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
RewardsWe provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
- 401(k) with Company match, tuition reimbursement, charitable donation matching;
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
- If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $105,120.00 - $194,400.00 Hourly. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
