Who We Are:2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA® 2K, renowned BioShock®, Borderlands®, Mafia, Sid Meier's Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR® 2K
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What We Need:2K is looking for a Manager, Global Social Marketing, to join the Digital Community Marketing team and lead social across the Gearbox portfolio of partnered projects. Reporting to the Senior Director, Digital Community Marketing, you will play a crucial role in driving the social marketing vision, strategy, execution, and resourcing throughout the lifecycle of the Gearbox portfolio of titles. The ideal candidate will be a gaming enthusiast with a passion for the Borderlands and Tiny Tina's Wonderlands franchises, with expert knowledge and deep drive for social marketing campaigns and serving player communities.
You will develop and implement platform-specific global social marketing strategies to increase our presence across social channels, increase cultural relevance for our game & brand, and promote positive sentiment and growth for our player communities.
Must have strong cross-functional collaboration and project management skills. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role.
What You Will Do:Social Marketing
- Lead and develop our social marketing strategy, campaigns, and team.
- Serve as the social marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts, while managing expectations, timelines, and needs of the team to execute social marketing workstreams and campaigns.
- Develop and execute social marketing campaigns from audience insights that align with our identified target audiences.
- Develop social engagement and growth performance metrics, providing regular performance analysis and reporting on performance and player sentiment.
- Steer creative ideation and social content development needed to launch best-in-class campaigns.
Leadership, Collaboration, and Communication
- Collaborate with cross-functional publishing partners (Brand Marketing, Community Management, Creator/Influencer Marketing, Product Management, Insights & Analytics) in defining social marketing strategies and campaigns.
- Regularly partner, present, and report to key stakeholders on social marketing strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps in service of our players.
What Will Make You a Great Fit: - A proven track record (6-8+ years) as a Global Social Marketing leader in live service games.
- An expert in social marketing, skilled at crafting integrated social marketing strategies across channels and touchpoints.
- Deep understanding of community & social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, Steam and other gaming platforms).
- Strong knowledge and proficiency with social marketing and reporting tools, with a keen sense of what, why, and how metrics need to be delivered on.
- Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.
- Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers, reports, and company leadership.
- Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate.
- A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.
- Flexibility and the ability to pivot directions when needed.
- Good taste in content and an eye for which social marketing approaches will move the needle.
- Extensive knowledge of a wide array of gaming genres and communities.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in California at the start of employment is expected to be between $91,100 and $134,840 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
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