For over a decade, Wildflower Women has served the unique needs of our discerning customers by staying true to the needs of the Central Coast Women. As a retailer of timeless classics, we are dedicated to providing superior service and a distinctive shopping experience. Wildflower Women offers the finest fashion apparel for women & children along with accessories, jewelry and beauty. In addition to our headquarters located in Orcutt Ca, we operate 5 sister locations located in Los Olivos, Pismo Beach, San Luis Obispo and Paso Robles.
We are currently looking for a Social Media Content Creator/Manager to join our team. This position is responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, producing sales through social, reviewing analytics, and communicating with ownership.
RESPONSIBILITIES
- Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
- Manage and optimize our social media profiles across Instagram, Tiktok & Facebook.
- Create high-quality content, including graphics, videos, and written posts.
- Utilize a calendar to schedule and monitor social media posts, ensuring consistency and timeliness.
- Conduct thorough research to identify trending topics and audios, and incorporate them into our content strategy.
- Collaborate with the marketing team to ensure alignment with our overall marketing strategy.
- Analyze and report on social media metrics, using data to inform future content decisions.
- Develop and maintain relationships with our audience to foster a sense of community and drive brand loyalty.
- Stay up-to-date with the latest social media trends and best practices, applying this knowledge to continuously improve our social media strategy.
- Ensure all social media content aligns with our brand's values and messaging.
- Participate in brainstorming sessions with ownership to develop innovative and engaging content ideas.
QUALIFICATIONS
- Proven experience in social media management, with a focus on content creation & digital marketing.
- Strong understanding of social media platforms and their respective best practices.
- Excellent relationship management skills, with the ability to build and maintain relationships with a diverse range of audiences.
- Strong proofreading skills to ensure the highest quality of content.
- A keen eye for detail, with the ability to identify and capitalize on trends and opportunities.
- Strong understanding of public relations principles and how they apply to social media.
- Ability to work in a fast-paced environment and adapt to changing priorities.
*This is an on-site position. Remote work is not an option.
