Position: Marketing Manager, Business Programs
Reports to: Sr. Marketing Manager, Business Programs
Compensation*: Competitive starting salary $74,900 - $93,700 commensurate with skills and experience*, Full Pay Range: $74,900 - $112,400
Employment Classification: Full Time, Exempt
Anticipated Start Date: Monday, January 6 th , 2025
Classification: Full Time, Exempt
Office Location: Portland Metro Area, Oregon, USA
BACKGROUND About Energy Trust of Oregon Energy Trust of Oregon is an independent nonprofit organization dedicated to energy efficiency and renewable energy development. We serve Oregon customers of Portland General Electric, Pacific Power, NW Natural, Cascade Natural Gas and Avista, and SW Washington customers of NW Natural. Year over year Energy Trust is recognized as one of the 100 Best Nonprofits to Work For in Oregon.
Our Vision Clean, affordable energy for everyone.
Our Commitment to Diversity We recognize the lack of diversity in our industry, and we actively seek to address it with our hiring and retention practices as well as our values. We believe every person and their lived experience is integral to building a vibrant culture and delivering effective services to all customers we serve. We are committed to the principles of diversity, equity and inclusion, and we encourage candidates with diverse backgrounds and experience to apply.
Our Location and Remote Work Policy Energy Trust operates under a flexible work model, offering employees the autonomy to choose where they work from within Oregon or Washington. Our physical office is located in downtown Portland, OR, but we recognize that productivity can happen anywhere. Employees are encouraged to work from wherever they can best accomplish their tasks-be it from home, the office, or another location.
While remote work is supported, all staff are expected to attend in-person company-wide meetings on a quarterly basis, at minimum. Teams often meet once a month in the office to cross-collaborate and see each other in person. While not required, we'd love to see you if you can join.
What We're Looking For: The Marketing Manager-Business Programs will be responsible for supporting and/or managing cross-cutting integrated marketing and communication campaigns to raise awareness of and promote Energy Trust's business-to-business programs and services throughout Oregon and SW Washington. They will manage planning, development and execution of both internally and externally led marketing strategies and initiatives for two of Energy Trust's Business Sector programs: Industry & Agriculture and New Buildings . They will collaborate with a diverse, interdisciplinary group of internal staff, including other members of the Program Marketing Team, members of our statewide outreach and brand marketing teams, program designers and researchers. The Marketing Manager - Business Programs will report to Sr. Marketing Manager- Business Programs.
The Marketing Manager - Business Programs is expected to report to the Portland office quarterly at a minimum for all staff and other in-person meetings. Occasional travel may be required to attend conferences and to support delivery of tactical marketing plans across the state.
What You'll Do: - Manage annual marketing planning in collaboration with Sr. Marketing Manager-Business Programs and oversee tactical execution for internally run program marketing.
- Provide regular status updates and develop final reports on the performance of marketing campaigns and tactics.
- Secure resources necessary for the development and delivery of marketing plans, including contracting with creative vendors, overseeing the work of media buyers and contributing to Public Relations strategies for internally run program marketing.
- Oversee planning for and execution of specific activities, such as photo or video shoots, in collaboration with other Program Marketing Team staff.
- Oversee the marketing scope of a large, outside consulting firm responsible for implementing Energy Trust's New Buildings program.
- Collaborate with the Sr. Marketing Manager-Business Programs to develop cross-cutting business-to-business marketing campaigns.
- Provide subject matter expertise and consultation to program designers, outreach managers and brand marketing team members on projects and campaigns designed to reach and serve industrial and agricultural customers, small businesses, and members of the commercial architecture, engineering and construction industry.
- Support stakeholder coordination.
- Identify market research needs, contract with researchers and manage projects to inform campaign planning and program design.
- Continue to expand Energy Trust's relationships and engagement with diverse content creators, creative agencies, and vendors to support inclusive and multicultural marketing best practices.
- Participate in and provides input to inform annual budgeting and business planning processes.
- Perform other job-related duties as assigned.
- Perform all job functions in a safe manner.
- This role is not a people manager and does not have direct reports but will direct the work of external contractors, such as market research firms, creative services providers, and marketing consultants that support business programs.
- Bachelor's degree in marketing, public relations, advertising, brand marketing, or a related field, or equivalent professional experience managing in-house marketing or working at a creative agency or consulting firm.
- 4 years' experience developing and/or managing the execution of business-to-business marketing plans
- Demonstrated ability at creating campaigns to reach diverse audiences.
- 2 years of experience managing multiple vendor contracts and developing and managing budgets of $100,000 or more.
- Experience managing the work of and providing effective direction to media buyers, brand agencies, creative services vendors, public relations practitioners or other professional services firms.
- Experience scoping and/or applying quantitative and qualitative market research to inform marketing and public relations campaigns.
- Experience working in an interdisciplinary environment with technical teams.
- Prior experience working in the energy or commercial building industry is preferred.
- Strong interpersonal skills.
- Excellent oral, written communication abilities including strong attention to detail.
- Proficiency in Microsoft Word, Power Point and Excel software programs.
- Ability to attend and participate occasionally in community events throughout Oregon.
- Occasional travel may be required to attend monthly team meetings, quarterly all staff meetings and out of state conferences. Travel may also be required to support delivery of tactical marketing plans such as customer videoshoots and photoshoots across the state.
SUPERVISORY RESPONSIBILITY- This role is not a people manager and does not have direct reports but will direct the work of external contractors, such as market research firms, creative services providers, and marketing consultants that support business programs.
What You'll Need: The above information is designed to outline the major functions and position requirements of this job. It does not identify all tasks that may be expected, nor address the performance standards that must be maintained.
What You'll Get: - Health/dental/vision insurance
- Employer sponsored and paid life/disability
- 401(k) with a company contribution of 6% of your salary after 90 days of employment
- TriMet pass
- Access to health and dependent FSA/HSA accounts
- Generous paid vacation, holidays and sick days
- Paid volunteer hours
- Employee assistance program
- Career advancement opportunities
- Great colleagues and culture
- Flexibility to work from home and/or an office space at the Portland, OR location
- Work from home laptop provided
- Read more about our benefits here
APPLICATION INSTRUCTIONS: Application deadline:
5:00 pm PST Thursday, October 17 th Please submit a cover letter and resume on Energy Trust's website www.energytrust.org/About/careers .
Don't meet every single requirement? Studies have shown that candidates from certain demographics are less likely to apply to jobs unless they meet every single qualification-for example, women and People of Color. At Energy Trust we are dedicated to building a diverse, inclusive and authentic workplace-if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this or other roles.
Energy Trust of Oregon is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Energy Trust of Oregon is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.
Energy Trust is committed to pay equity. Energy Trust is committed to fair employment practices and non-discrimination, including pay equity for all employees. We do not discriminate on the basis of protected class (race, sex, veteran status, disability, age, color, religion, national origin, marital status, sexual orientation) in the payment of wages or screen applicants on the basis of their current or past compensation. We determine salary by completing a review of your application materials to evaluate your related education, experience and training.
*Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, and certifications in the pay equity assessment to determine equitable salary placement. Candidates should expect compensation offers within the starting compensation range. The full pay range is included to show the earnings potential for this position with sustained high performance. www.energytrust.org
