Company Description
Zipcar, the world’s leading car-sharing company, is looking to add new talent to our team.
Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Around the world—people are making the decision to live car free and enjoying the convenience and environmental benefits of having “wheels when you want them.”
Zipcar’s Digital Marketing Co-op will work with teams within the marketing department and third party agencies to help increase member acquisition through various digital channels.
As we continue to grow our operations, we are looking for talented, passionate people with great ideas to join the team. We aim to create an environment that is supportive, diverse, and as fun as our brand. If you’re results-oriented, independent, dedicated, and ready to contribute to an unparalleled member experience for our community of Zipsters, we encourage you to apply. While we appreciate every applicant’s interest, only those under consideration will be contacted. We regret that phone calls will not be accepted.
Job Requirements
Majors: Marketing Conc. – BSBA
GPA: 3.0 minimum
Minimum Experience: 2nd or 3rd co-ops please
Job Responsibilities
Responsibilities include but are not limited to the following:
- Review campaigns and digital advertising programs and help brainstorm ideas to implement new opportunities for testing and activation
- Assist with a digital advertising channel review and present recommendations for simplification
- Monitor search terms and trends to identify keyword and trend opportunities for content using platforms like Google Ads
- Consolidate and prepare campaign reports to share with various teams within the Marketing department using platforms like Facebook Ad Manager and Google Analytics
- Work with the creative team on project tracking and creative briefs
- Update and track Zipcar ad content for all paid channels including social media, display, etc.
- Conduct research on content, digital advertising channels, and competitors, and vendors as needed
- Assist in presentations, work forms and meeting agendas
BostonMassachusettsUnited States of America
