The J.R. Simplot Company is a diverse, privately held organization, with roots firmly planted in agriculture and agriculture-related businesses. We are a true farm-to-table company with operations that touch every aspect of agriculture, including seed production, farming and ranching, plant sciences, fertilizer manufacturing, food processing, commercial product development, and distribution.
Summary
Experienced Business Development Director to spearhead the launch and market introduction of Simplot Branded beef. This role is essential in bridging product development and market execution, ensuring that the product successfully meets the needs of customers and achieves commercial success. The ideal candidate will have a blend of strategic thinking, operational execution, and experience in cross-functional collaboration. Beef industry experience and knowledge is essential.
Key Responsibilities
- Product Launch Strategy: Develop and implement a comprehensive go-to-market strategy for the new high end beef product. Identifying key markets, target customer segments, and competitive positioning. Conduct in-depth market analysis, competitive benchmarking, and customer segmentation to shape product positioning and messaging.
- Cross-Functional Coordination: Collaborate with operations (CS Beef and Feedlot) while developing team required to lead product development, marketing, sales, logistics and customer experience to ensure seamless execution of the product launch plan.
- Customer Generation: Identify and research potential business opportunities, target markets, and key decision-makers within those organizations. Establish and nurture relationships with key stakeholders and decision-makers at potential client organizations.
- Line extensions: Drive top-line growth through sales of additional brands. New brands will complement the bell curve of the grades of animals that come thru the Operational process. Prime, Choice and select grades of beef along with brands/codes to cover the whole carcass (primal cuts and trim)
Typical Education
Bachelor's Degree (B.A. or B.S.) from 4 year college or university
Bachelor’s degree in animal sciences, agriculture, business, or related field. Master’s or advanced degree is a plus.
Relevant Experience
10+ years related experience and/or training
Other Information
- Experience working in meat industry sectors or with food service or retail experience.
- Familiarity with product management and customer relationship management (CRM) tools.
- Experience in digital marketing and lead generation strategies.
Job Requisition ID: 20345
Travel Required: Up to 25%
Location(s): L&L Headquarters - Grand View
Country: United States
