OverviewCommonSpirit Health is a nonprofit, Catholic health system dedicated to advancing health for all people. It was created in February 2019 by Catholic Health Initiatives and Dignity Health. With its national office in Chicago and a team of over 150,000 employees and 25,000 physicians and advanced practice clinicians, CommonSpirit operates more than 2,000 care sites from clinics and hospitals to home-based care and virtual care services. Our world needs compassion like never before. Our communities need caring and our families need protection. With our combined resources CommonSpirit is committed to building healthy communities, advocating for those who are poor and vulnerable, and innovating how and where healing can happen - both inside our hospitals and out in the community.
We are seeking a dynamic and innovative Region Vice President of Marketing & Communications to lead our California Region's marketing and communications strategy. We're looking for a strategic thinker with a creative edge, who possesses a deep understanding of B2C marketing in the healthcare industry. The California Region VP will play a critical role in driving growth, enhancing our public image, fostering meaningful connections with our customers, and managing our reputation in the region.
ResponsibilitiesThis role requires a seasoned Marketing & Communications Executive, with extensive experience leading geographically dispersed teams, and an ability to approach marketing and communications in new ways for healthcare, with a focus on redefining the medium, making the consumer the priority, and ultimately, leveraging marketing and communications to deliver differentiated consumer experiences and drive business outcomes. It is a primary responsibility of this leader to mentor, guide and motivate the region and associated market-based teams in achieving business outcomes through effective marketing and communications strategies. The ideal candidate will possess exceptional leadership skills, a deep understanding of marketing and communications trends, and a proven track record of delivering high-impact results. The role requires a leader of leaders, with experience and comfort interacting with and counseling all levels of a complex organization, including boards, executive teams, direct reports and other key stakeholders.
- Develop and execute comprehensive marketing and communications strategies:
- This includes aligning with organizational goals, identifying market trends, and creating plans for various channels.
- Drive service line growth:
- Develop and implement marketing strategies to increase patient volume for specific healthcare services.
- Lead digital marketing strategy:
- Manage websites, social media, email marketing, and other digital channels to attract and engage patients.
- Manage internal and external communications:
- Develop and implement strategies to effectively communicate with employees, patients, media, and the community.
- Protect and enhance the organization's reputation:
- Monitor online reviews, address negative sentiment, and manage crisis communications.
- Improve consumer experience:
- Develop strategies to enhance patient satisfaction across all touch-points.
- Foster patient engagement:
- Implement strategies to increase patient loyalty and satisfaction using data analytics and insights.
- Ensure brand consistency:
- Maintain brand identity and positioning across all marketing and communications channels.
- Lead and manage a high-performing team:
- Build, develop, and mentor a team of marketing and communications professionals.
- Measure and analyze results:
- Conduct market research, track key performance indicators, and use data to optimize campaigns and improve ROI.
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QualificationsRequired Education and Experience:
- Masters degree in Marketing, Communications, Business, or related field.
- Minimum of 15 years of experience in senior marketing and/or communications roles, preferably within the healthcare industry.
- Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.
