Overview
Werfen
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.
Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.
Position Summary:
Under the direction of the department Director oversees the day to day management of the marketing staff for the product line. Prepares strategic marketing activities and programs for all supported products. Provides marketing assistance and support to affiliates, distributors and customers.
Responsibilities
Key Accountabilities:
- Prepares and works with marketing teams on marketing programs for assigned product line.
- Contributes, through the marketing staff, to planning and creation of advertising and promotional materials and technical information.
- Promotes, through the marketing staff, the generation of technical publications on products and applications.
- Provides and oversees the analysis of competitive products, pricing, selling techniques.
- Provides and oversees market research to define and assess opportunities for new products.
- Stay informed about developments and testing in medical diagnostic industry as they apply to the company's future marketing plans and products.
- Coordinates cross department (R&D, QA, Regulatory, Manufacturing, Commercial Operations, Marketing) efforts related to on market analyzers and tests and production planning.
- Understands the technical aspects of IL and competitive products.
- Understands the regulatory requirements for assigned products.
- Oversees, coordinates the training needs of marketing staff
Budget managed (if applicable)- N/A
Internal Networking/Key relationships
- To be determined based on department needs
Skills & Capabilities:
- Strong Functional management skills and ability to hire and develop team members
- Strong technical skills and the ability to learn new technologies as required
- Conflict management skills, timely decision making ability, strong business acumen
Qualifications
Min Knowledge & Experience Required for the Position:
- Bachelor's degree in applicable technical discipline such as medical technology, biomedical engineering or equivalent.
- An MBA is a plus.
- Minimum 5 years of experience in product marketing, marketing and/or sales management
- Practical knowledge of Hemostasis or Critical Care as it relates to the assigned product line
International Mobility Required: no
Travel Requirements:
- Some travel required up to 25%
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact NAtalentacquisition@werfen.com for assistance.
www.werfen.com
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