At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com®. Join usandhelp change the world of real estate, one home at a time.
Are you an expert with Copy? Are you looking to lead our internal creative copy team, help the organization speak in our new tone of voice, and use language to drive more response? If you want to expand your professional goals at Realtor.com®, this is the role for you. Join us as our newest Head of Copy and continue to Love Your Career at Realtor.com®
You’ll be partnering with a Head of Design and report directly to the VP, Brand and Creative. Together, you’ll rally the internal creative team to bring our brand to life across owned channels and beyond. You’ll be responsible for making sure everything looks, sounds and feels consistent—but more importantly, ensure messages compel action and drive home buyers, sellers and renters to http://Realtor.com .
You will be responsible for writing the words that make our ads unignorable, our products irresistible, and our standing within the real estate industry unchallenged.
Working closely with our team of designers, product marketers, and copywriters, you will add personality, punchiness, as well as journalistic integrity to everything we put out into the world.
You’ll also embrace http://Realtor.com ‘s special relationship with NewsCorp publishers, and take advantage of our daily media integrations with The Wall Street Journal, NYPost, MarketWatch, etc, putting our band in front of millions of readers.
We are on a mission to become the most trusted name in real estate—our words and content are an important part that gets us there, and that will be your challenge.
What you’ll do:
- Become the go-to authority on the brand’s new tone of voice
- Punch up all copy to connect with more people and drive more action
- Set standards for language, making sure entire company writes in brand voice
- Oversee, edit, and write copy for all touchpoints—brand campaigns, retail moments, email marketing, Instagram stories, digital advertising, product sizzles, and more
- Work in tandem with the Head of Design to guide and inspire the team and elevate the brand. Push on each other to move the brand forward, identify efficiencies, and create rock-solid programs that deliver on business KPIs
- Team up with media team and use performance metrics and other data (like customer insights) as a key input in your team’s work—testing, learning and launching increasingly impactful ads
- Work in lockstep with your cross-functional partners—product marketing, B2B, digital marketing, etc—turning other leaders into fierce allies
- Do all of the above in a fast-paced environment where deadlines are daily and the volume of work is high. Pace should thrill you, not stop you
What you’ll do for the team
- Manage, lead, and inspire a team of copywriters
- Carve out a career path for your direct reports, delivering goals and performance reviews
- Inspire copywriters to best-in-class writing
- Foster a spirit of possibility and collaboration
- Drive a ‘let’s try it and learn’ attitude
What you’ll bring
- 10+ years at world-class brands
- Mastery in direct response marketing with results to prove it
- Low-key love affair with headline and script writing
- A respect for performance marketing and data-born insights
- Ability to pivot seamlessly between micro- and macro-level views
- Bachelor’s degree or equivalent experience
Great to have
- Exposure to editorial or long-form writing
- From a journalistic background
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
