Description & RequirementsThe Vice President of External Communications will report to the SVP of Global Communications and will be responsible for developing and executing strategies to enhance the company's brand and reputation through effective media relations, social media, and multi-media initiatives.
The VP will develop strategies for effective global media relations, including overseeing press announcements, ensuring Infor's voice in market-leading conversations, and cultivating relationships with internal and external key stakeholders, especially with top tier industry / trade publications across all geographies. The VP will also lead social media campaigns across all channels, ensuring alignment with broader business goals, working closely with field marketing to ensure targeted strategy consistent with the GTM plan. A key focus will be to drive consistent, compelling messaging across all external channels to increase Infor's visibility and engagement.
A day in the life typically includes:- Develop and implement an integrated external communications strategy to support the company's overall business objectives. Ensure consistent and cohesive messaging across media relations, social media, and other external-facing platforms, including but not limited to blogs and bylines.
- Lead the PR function by building strong relationships with media outlets, journalists, and influencers to enhance the company's profile. Proactively manage and respond to media inquiries, ensuring positive media coverage and effective message delivery. Support the development and maintenance of a crisis communications plan as well as play a key role on the Crisis Management Team.
- Oversee the development and execution of the company's social media strategy, ensuring alignment with broader communications goals. Manage social media channels, fostering engagement and driving brand awareness through innovative, data-driven campaigns.
- Collaborate with senior leadership to position key executives as industry thought leaders, managing media opportunities, speaking engagements, and editorial placements.
- Supervise the creation of compelling, brand-aligned content for external communications, including press releases, blog posts, social media posts, and multimedia assets. Ensure messaging consistency and tone across all public-facing materials.
- Manage relationships with external stakeholders including media, industry stakeholders, and influencers to amplify the company's message and reach. Partner with internal stakeholders to ensure message alignment across initiatives.
- Lead and mentor a team of 6 communications professionals, ensuring growth, collaboration, and continuous improvement.
What You Will Need:Required skills:
- Extensive leadership experience in developing and executing end-to-end external communications, media relations and social media strategies.
- Proven success in building and executing PR campaigns that drive media coverage, enhance brand reputation, and align to company campaign initiatives.
- Expertise in effectively utilizing social media platforms and knowledge of social media analytics.
- Excellent media relations skills with an established network of media contacts.
- Experience managing crisis communications and protecting brand reputation during critical situations.
- Strong leadership skills with the ability to build, manage, and inspire a high-performing team.
- Exceptional writing, editing, and verbal communication skills.
- Manage multiple projects and work in a fast-paced, dynamic environment.
What Will Put You Ahead?Preferred Qualifications:
- Experience in the technology sector.
- Experienced public speaker.
Location: US Based (Dallas TX, Alpharetta GA, St Paul MN)
About InforInfor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
For more information visit www.infor.com
Our ValuesAt Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future.
We have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section at the bottom of the infor.com/about/careers webpage.
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