At Stop & Shop, we are dedicated to creating and maintaining a culture where the diverse backgrounds and experiences of our associates are celebrated, and all associates feel they belong and thrive. We work as one team to break down barriers, put the customer first and show that we care for our customers, communities and each other. At Stop & Shop, we're here to feed all of life's moments, and we've made a promise to our customers to help them make the small wins possible every day.
The Healthy Living Strategic Partnerships Lead will be responsible for the overall monetization strategy for the Healthy Living team. They will lead all healthy merchandising and FoodCare (Food as Medicine) initiatives, with the goal of driving healthy food sales, FoodCare revenue and solidifying Stop & Shop's position as the preferred local retailer for comprehensive 'Food as Health' programs.
Primary Duties and Responsibilities: - Develop and execute a comprehensive Healthy Living monetization strategy that includes: Shopper Marketing programs (Our Picks), health focused displays, workplace wellness programs (B2B) and Nutrition Incentive Solutions (produce rx, health benefit cards, medically tailored groceries etc.)
- Seek, acquire, and manage new healthcare, employer, NPO, CPG & community partnerships that incentivize members for healthy food purchases, driving new business to Stop & Shop.
- Manage community partnerships and FoodCare programs that increase food access, food affordability and promote community health.
- Serve as the internal SME on health benefit cards. Collaborate with healthcare partners to market our services to their members. Educate & train store associates on various programs to ensure customer satisfaction & in-store experience. Work with marketing on campaigns to drive awareness of programs.
- Manage health-focused merchandising programs ("Our Picks", healthy endcap, healthy check out etc.) with the goal of elevating better for you brands, increasing healthy food sales & acquiring program revenue.
- Manage 'Our Picks' vendor partnership program through establishing & nurturing strategic and authentic vendor partnerships while optimizing merchandising and marketing tactics. Seeks to expand program, while pursuing additional opportunities for monetization.
- Identify opportunities to drive sales Healthy Food Sales (Guiding Stars).
- Collaborate with Pharmacy team to develop and execute "Our Health Experts Recommend" program, while seeking strategic vendor partnership and program revenue.
- In partnership with Marketing and Merchandising teams, serve as a Healthy Living SME to grow Stop & Shop's in-store Healthy Living presence through strategy and marketing tactics (healthy end-caps, healthy check-out aisles, health messaging etc.)
- Measure impact/ROI of health-focused merch programs, ensuring proper KPIs, measurement, and reporting to Stop & Shop's leadership.
- Inspire better for you product development & provides assortment recommendations.
- Responsible for handling all accounting, processing and invoicing of Healthy Living vendor partnership programs.
- Keeps current on nutrition topics and customer trends.
- Represent company at professional meetings, conference and trade shows.
Education
• Bachelor's degree in Nutrition, Public Health or related field
• Registered Dietitian preferred
Experience
• 5-7 years of nutrition or public health related experience
• 3-5 sales and/or business development experience
• Grocery retail experience strongly preferred
Skills
• Computer skills & knowledge of virtual programs (Zoom etc.)
• Strong communication & presentation skills (verbal and written)
• Public speaking
• Program Management
• Project Management
• Ability to interpret and react to syndicated data reports
• Strong analytical and problem solving skills
Competencies
• Ability to influence and collaborate across multiple business areas
• Ability to adapt and drive change
• Ability to motivate others
• Active listener
• Self-motivated
• Customer focus
• Attention to detail
• Knowledge of industry and suppliers
• Category Management experience
• Ability to manage multiple priorities
Travel
A reliable vehicle is required for this position and be willing to drive between store locations when needed. Occasional evenings & weekends might be needed for special programming & events.
The starting salary is $104,400 and will be commensurate with background, experience as well as internal equity.
Stop & Shop is an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.
