What will you do as a Marketing Analytics Engineer?
Crystalloids is an expert on Marketing Analytics using Google Cloud, a mix of technology and analytics that helps companies optimize their marketing efforts by making better use of their first-party (own) data.
Most companies are using the Google Marketing Platform services such as Display & Video 360, Search Ads 360, Analytics 360, and other services such as Facebook. The combined power of both Google Cloud Platform and Google Marketing Platform enables data-driven companies to provide better experiences to customers and improve marketing and services ROI significantly.
Are you an experienced marketing analytics engineer who can connect the dots between organizing and analyzing first-party data and the communication channels that companies are using? Then we would love to meet you!
Main responsibilities and tasks
As an experienced product owner and consultant with data engineering knowledge, you will help our customers develop and improve their current marketing initiatives based on data and analytics. Applying the Google Cloud technologies you will support our clients to improve collecting, transforming, analyzing, visualizing, and activating data and models into the sales and marketing processes.
Reporting directly to the Managing Partner you will:
PLAN: make backlogs and suggest sprint planning based on adding value.
DO:
CHECK: design reporting to analyze the effectiveness of the proposed changes
ACT: adjust and improve the activation and analysis of the marketing campaigns. Present the outcome to stakeholders
Experience and qualifications
Bachelor and/or Master in Computer Science and/or Economics, Informatics
Consultancy, Product Owner, and Scrum management skills
3+ years of experience and knowledge of:
Statistics (and/or Machine Learning), data engineering (how to prepare for data sciences work), and privacy rules. Understanding of how algorithms of digital advertising platforms work.
Marketing Platforms:
Google Marketing Platform, social media, Amazon e-commerce platform, email, tag management tools
Python, SQL, Javascript, and Regular Expressions
Data visualization tools
Customer journeys, Webpages, and Web analytics software
English writing skills, speaking Dutch is a plus
What we offer
Competitive salary with an interesting bonus and pension scheme
Excellent work/life balance and up to 28 days of annual leave
Freedom to work from our office in Rotterdam or other "Spaces" locations across the Netherlands and join Spaces' events and workshops.
Flexibility to work from home or abroad
A laptop and first-class travel arrangement by public transport
An opportunity to develop yourself through different (technical) courses
An international environment with a start-up vibe - no need for a suit at the office!
