Description
At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable, managed cloud solutions, we help businesses simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full set of private cloud and cybersecurity solutions, RapidScale helps companies turn technology into their biggest competitive advantage. As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience. Join us in delivering cutting-edge cloud and managed IT solutions for SMBs and enterprises.
Position Overview:
We are seeking a detail-oriented and strategic Manager of Marketing Operations to oversee the operational management and optimization of our marketing initiatives. Reporting to our Sr. Manager of Demand Generation, the ideal candidate will act as a bridge between strategy and execution, ensuring the marketing team has the tools, processes, and insights needed to succeed, while also aligning closely with sales and other key business functions. The successful candidate will possess a strong analytical mindset, exceptional project management skills, and a passion for driving results through effective marketing processes and technologies.
Key Responsibilities:
Operations Management:
- Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.
- Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
Data Analysis, Reporting & Governance:
- Monitor and analyze marketing performance metrics, tracking marketing’s contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.
- Prepare and present regular reports on marketing performance and ROI to stakeholders.
- Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment.
- Analyze and provide feedback and insights on lead quality and funnel impact.
- Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date.
Budget Management:
- Manage the marketing budget, under the leadership of the CMO, and in collaboration with finance, and marketing leadership stakeholders, maintaining a consistent format, maintaining overall budget adherence, tracking expenditures, and ensuring alignment with strategic priorities.
- Identify cost-saving opportunities and optimize resource allocation.
Lead Management:
- Oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations.
- Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately.
Project Management:
- Oversee the planning and execution of marketing campaigns[JM1] , ensuring they align with overall business objectives.
- Coordinate cross-functional teams to ensure timely delivery of projects.
Collaboration & Communication:
- Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of marketing tech stack and best practices.
- Liaise with external vendors and partners to enhance marketing efforts and initiatives.
Qualifications:
Education Requirements:
- Bachelor’s degree in a related discipline and 6 years’ experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years’ experience; a Ph.D. and 1 year experience in a related field; or 10 years’ experience in a related field
- 1+ year of experience in management or lead role
Technical Requirements:
- Proficiency in CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics).
- Proficiency in data analysis tools (PowerBI), with the ability to interpret metrics and create actionable insights.
- Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions.
Preferred Skills:
- Experience with budgeting and financial analysis.
- Familiarity with digital marketing channels, including SEO, PPC, and social media.
- Knowledge of data privacy regulations and best practices.
Compensation:
Compensation includes a base salary of $85,500.00 - $128,300.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
