THE CHALLENGE

Eventbrite has built a world-class events platform and marketplace, enabling entrepreneurs worldwide to build and grow their businesses with live events while helping event-goers discover unique, local things to do.

We are looking for an experienced Lifecycle Marketer who can evolve our B2B communications to help us acquire, engage, and ultimately retain event organizers. You'll do this by partnering with cross-functional stakeholders to uncover insights and identify opportunities to improve cross-channel communications that sell our value.

THE TEAM

Lifecycle Marketing is tasked with building strong relationships with event organizers through engaging event lifecycle updates and education, cross-sells and upsells, feature launch announcements, and loyalty and winback campaigns that drive meaningful business impact. We work closely with Product, Product Marketing, Customer Success, Data, Design, Content Marketing, and our business partners. We are a highly cross-functional team that delivers top-tier work by leveraging our collective creativity and strategic prowess.

THE ROLE

This role will be responsible for architecting initiatives that establish customer relationships and inspire engagement and retention. You will be responsible for creating, executing, and maintaining campaigns and marketing plans. In this role, you will need to have a deep understanding of our customers and their journeys, as well as work with cross-functional teams to maximize business impact. You must have excellent written communication skills, a keen attention to detail, be able to manage multiple concurrent projects, and meet tight deadlines. This is a high impact role in which the successful candidate will continually test, learn and iterate in the pursuit of highly-efficient and valuable customer touchpoints.

YOU WILL

Develop, execute, and optimize customer campaigns from conception to launch. Leverage Market Research and data analytics insights that inspire either new campaigns or optimizations to existing ones.
Work closely with the rest of the Marketing and Product teams to align campaign strategies and goals across the organization.
Build cohesive user journeys with rigorous segmentation, based on a deep understanding of our customers and their lifecycles
Measure, monitor, and report on performance metrics for all comms types for leadership, deriving key insights from data and suggesting adjustments to strategy and tactics in response
Build, test, and optimize engagement and retention programs, making continuous improvements based on performance, trends, and insights; regularly report out metrics
Collaborate with the rest of the marketing team to create and execute integrated, cross-channel campaigns
Partner with cross-functional teams to identify new opportunities to increase engagement from active and lapsed customers
Assist with distribution efforts in channels outside of email, as needed

THE SKILL SET

4+ years of email marketing experience
Proven track of record of building and optimizing multiple marketing campaigns; equally comfortable building strategic marketing plans and executing at a tactical level
Experience with email delivery platforms, customer relationship management software, and data warehouses, especially Hubspot and Braze
Experience with mobile marketing (push and SMS)
A keen attention to detail and excellent organizational and project management skills
Experience in audience segmentation and targeting
Exceptional communication and writing skills and a track record for delivering clear and compelling customer-facing materials
Experience writing customer-facing content that is on-brand, relevant, and tailored to a specific customer segment/experience
Define, measure, track, and report on relevant metrics. Build and maintain ongoing datasets.
Experience running A/B tests and deriving insights that drive strategy
Strong Excel skills and the ability to manage and analyze large sets of data
"Can-do" approach to a varied workload and resourceful problem-solving instincts
Bachelor's degree

BONUS POINTS

SQL, Tableau, and/or Salesforce experience
Figma (for minor design edits on the fly)
Active Eventbrite user with a passion for live events

LOCATION

Remote US, with a preference for Austin, Bay Area, or NYC

PAY TRANSPARENCY

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Eventbrite, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is listed below. You may also be eligible to participate in Eventbrite's incentive program(s) (such as equity, annual incentive bonus and commission plans), subject to the applicable rules and restrictions.

Pay Transparency Range (US)

$101,600 - $182,880 USD

ABOUT EVENTBRITE

At Eventbrite everyone is invited to be their whole self and we cultivate an environment to make sure that is feasible throughout the entirety of an individual's time at Eventbrite. We are committed to providing competitive, valuable and meaningful benefits and experiences for our employees to ensure we meet them where they are in life.

Cultivating a diverse, equitable and inclusive culture where all people are invited and belong is our top priority.

Employees can participate in resource groups and we offer global programming and training throughout the year to support a diverse and inclusive workplace. Read more about our Diversity and Inclusion work for our team, culture, and community.

BENEFITS

We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings' lifestyle.

Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).

EQUAL OPPORTUNITY

At Eventbrite, we are dedicated to fostering diversity, equity and inclusion. We welcome individuals from all backgrounds, abilities and experiences to apply, and we make employment decisions on the basis of merit. We are committed to equal employment opportunity regardless of race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender reassignment, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics, or any other legally protected characteristic.

If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.

Eventbrite jobs

Senior Lifecycle Marketing Manager