Chief Executive Officer (CEO) – Union Square Practice & SportStrata

Location: New York City (In-office 3–4 days per week required)

Compensation: $180,000 – $270,000 salary + potential for equity

Benefits: 401(k), health insurance, performance-based incentives

About Us

Union Square Practice (USP) and SportStrata (SS) are two interconnected businesses founded by leading clinicians at the forefront of mental health and elite performance coaching. USP is a thriving, out-of-network mental health practice in NYC with 60+ clinicians. SportStrata, our performance coaching firm, serves elite athletes, C-suite executives, and high performers, and has tremendous growth potential. We are seeking a strategic and growth-oriented CEO who will work closely with the two founding partners to scale SportStrata exponentially while optimizing financial and operational efficiencies at USP. This role requires a dynamic, hands-on leader who can drive revenue, improve systems, and build on our strong, mission-driven culture.

Key Responsibilities

Leadership

Inspire and lead multidisciplinary teams of clinicians, mental performance coaches, and administrators and build executive leadership team.
Work closely with the founding partners to align business objectives with long-term vision.
Maintain and strengthen the collaborative, mission-driven, high-performance culture while navigating growth and operational improvements.

Strategic Growth

Develop and execute high-impact growth strategies for SportStrata and USP.
Scale SportStrata’s presence in elite sports, corporate coaching, and organizational leadership training.
Position the companies as a market leaders through strategic branding, partnerships, digital expansion, and their own synergistic relationship.
Oversee the launch of new, high-value service offerings, including:
Strata Profile – a premium mental health service integrating genetic analysis, personality assessments, and neurocognitive testing.
Strata Focus—Coaching for organization and attention
AI-enhanced coaching and digital platforms to scale performance enhancement services.

Operational Excellence & Scalability

Oversee day-to-day business functions, ensuring smooth execution across finance, HR, technology, and service delivery.
Improve workflows, efficiency metrics, and client experience across both businesses.
Build and lead a high-performing operations team, ensuring alignment with business goals.
Introduce technology and automation solutions to improve scheduling, billing, and service delivery.

Financial Management

Implement financial strategies to maximize profitability at USP while driving revenue expansion at Strata Performance.
Oversee budgeting, forecasting, and financial modeling to ensure sustainable growth.
Develop long-term partnership and compensation structures to attract and retain top clinical and coaching talent.

Who You Are

A growth-focused executive with a proven track record of scaling businesses, ideally in healthcare, performance coaching, or professional services.
A financially savvy leader with experience in CFO-style financial oversight, revenue modeling, and strategic capital allocation.
A strategic operator who can execute day-to-day operational improvements while maintaining a long-term vision for expansion.
A people-first leader who can preserve a strong company culture while implementing necessary growth changes.
A collaborative decision-maker who thrives in a founder-led environment and works effectively with high-performing professionals.

Qualifications

MBA or equivalent strongly preferred, with expertise in business development, financial management, and operations.
3+ years of executive leadership experience, preferably in healthcare, mental health, performance coaching, or a related industry.
Strong background in sales, marketing, and scaling service-based businesses.

Why Join Us?

This is a unique opportunity to lead two thriving businesses at the intersection of mental health and elite performance coaching. The ideal candidate will not only scale SportStrata into a nationally recognized brand but also optimize the operational and financial health of a well-established NYC mental health practice. If you are a strategic, high-growth-minded leader ready to take these businesses to the next level while maintaining an exceptional culture, we want to hear from you.

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