Social Media Specialist

Department: Overhead (Marketing)

Employment Type: Full Time

Location: San Francisco, CA

Reporting To: Creative Director

Compensation: $80,000 - $110,000 / year

Description

NICOLEHOLLIS is seeking a creative and strategic Social Media & Content Creator to launch, elevate the digital presence and support the NICOLEHOLLIS Interior Design social media presence. This role is responsible for developing and executing all social media strategies, producing compelling content, and driving audience engagement across digital platforms for both the Interiors and Product teams. The ideal candidate has 5+ years of experience in luxury product marketing, design, or retail with a strong understanding of visual storytelling, brand positioning, and content creation for high-end interiors and furniture/product.

KEY RESPONSIBILITIES

Social Media Strategy & Execution

Develop and execute social media strategies that align with the NICOLEHOLLIS brand and product vision.
Plan and manage content across Instagram, Pinterest, TikTok, LinkedIn, and other relevant platforms.
Monitor social media trends, luxury design conversations, and competitor activity to inform content direction.
Define KPIs and engagement goals, analyzing performance to optimize future content strategies.

Content Creation & Storytelling

Create and curate high-quality, visually compelling content, including:
- Short-form videos
- Lifestyle and product photograph
- Behind-the-scenes brand storytelling
- Artisan and craftsmanship features
- Design inspiration and mood boards
Develop and write captions and marketing copy that reflect the brand's tone and aesthetic.
Partner with the creative team to shoot and edit original content for multi-platform use.

Influencer & Community Engagement

Build relationships with design influencers, architects, and tastemakers to enhance brand credibility.
Manage influencer collaborations, from outreach and negotiations to campaign execution and reporting.
Engage with the online community by responding to comments, DMs, and customer inquiries.

Paid & Organic Media Management

Work with the marketing team to develop paid social campaigns to drive awareness and conversion.
Create sponsored content collaborations with key design media partners.
Ensure seamless integration between organic content, PR initiatives, and paid strategies.

PR & Media Coordination

Support the PR team with content creation for press placements and editorial features.
Assist in media submissions, award applications, and product launch events.
Coordinate with photographers, stylists, and creative teams to ensure brand consistency.

Campaign & Launch Support

Lead social media efforts for new product launches, pop-up events, and artist collaborations.
Develop pre-launch teaser content and launch-day activations.
Align content with seasonal marketing campaigns and showroom promotions.

SKILLS, CORE COMPETENCIES, & PHYSICAL REQUIREMENTS

Skills

5+ years of experience in social media, content creation, or digital marketing for luxury products, interiors, or fashion.
Strong proficiency in Instagram, TikTok, Pinterest, LinkedIn, and other digital platforms.
Experience with content creation tools (Adobe Creative Suite, Canva, CapCut, Lightroom, or similar software).
Ability to shoot and edit high-quality photos and videos for social media use.
Strong copywriting skills with an eye for brand storytelling and editorial voice.
Knowledge of SEO, paid media, and performance analytics tools.
Experience working with influencers, PR teams, and digital partnerships.

Core Compentencies

Creative Vision: Ability to translate brand identity into compelling digital content.
Luxury Brand Sensibility: Understanding of high-end interiors, design trends, and craftsmanship storytelling.
Strong Aesthetic & Photography Skills: Ability to capture and curate visually stunning content.
Strategic Thinker: Can develop and execute multi-channel marketing campaigns.
Engagement & Community Building: Passion for connecting with design audiences, clients, and influencers.
Project Management: Ability to juggle multiple deadlines, campaigns, and creative projects.

Physical Requirements

This position will be working in a typical office setting, with no extremes in temperature or lighting
Applicants should be able to work with equipment typically found in an office and should be able to perform the essential functions of the job, with or without accommodation. Possible accommodations needed should be discussed prior to the onset of employment and/or the interview process

BENEFITS

Full Healthcare Coverage
401(k) Safe Harbor Matching
Pre-Tax Flexible Spending Account
Pre-Tax Commuter Benefits
Pre-Tax Traditional IRA
Generous Paid Time Off
Monthly Cellphone Use Allowance
Monthly Fitness and Wellness Allowance
Professional Development Allowance
Supplemental Parental Leave Benefits

NICOLEHOLLIS

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