Job description

Position Overview: We are looking for a Marketing Manager who is deeply immersed in the

fashion industry and has a passion for creating impactful brand moments. The ideal candidate

will have a background in fashion marketing with an emphasis on integrated marketing, and a

proven ability to develop and manage partnerships that enhance our brand identity. You will also

oversee our influencer campaigns, ensuring that content is being utilized cross functionally

through a strong integrated approach.

Key Responsibilities:

Brand Collaborations: 30%

Identify and cultivate strategic partnerships with like-minded fashion brands, celebrities, influencers, and designers that align with True Religion's brand values and elevate our market presence.
Lead the conceptualization, negotiation, and execution of co-branded marketing campaigns that drive brand synergy and consumer engagement.
Stay ahead of industry trends and identify innovative collaboration opportunities that resonate with our target audience and enhance brand positioning.

Integrated Marketing Communications: 30%

Develop integrated marketing strategies that combine digital, social, paid, brand

moments, activations, and in-store experiences to ensure a cohesive brand

narrative.

Ensure consistent and impactful messaging across all channels, maintaining the

brand's voice and integrity.

Influencer Management: 20%

Curate and manage relationships with influencers and fashion-forward

personalities who embody the True Religion lifestyle.

Collaborate with content creators to develop visually compelling and on-brand

content that speaks to our audience.

Contract Negotiations and Relationship Management: 10%

Skillfully negotiate collaboration contracts with external partners, ensuring

mutually beneficial agreements that advance True Religion's strategic goals.

Foster strong relationships with partners, influencers, and vendors, maintaining

clear communication and alignment with campaign objectives.

Marketing Analytics: 10%

Monitor and analyze campaign performance metrics, providing actionable

insights that inform future marketing strategies.

Utilize data to continuously refine and optimize collaboration efforts, ensuring

maximum ROI and alignment with brand goals.

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field.
5 years of experience in marketing, with a strong focus on brand collaborations, integrated marketing, partnerships, and social media management.
Deep understanding of the fashion industry, including trends, consumer behavior, and the competitive landscape.
Proven success in managing high-impact brand collaborations and integrated marketing campaigns.
Excellent negotiation and contract management skills, with a track record of building and maintaining successful partnerships.
Proficient in analyzing marketing KPIs and leveraging data to drive strategy.
Highly creative with a strong sense of style and an eye for emerging fashion trends.
Exceptional communication, project management, and organizational skills.
Ability to thrive in a fast-paced, fashion-forward environment

True Religion Brand Jeans

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Marketing Manager