Job description Position Overview: We are looking for a Marketing Manager who is deeply immersed in the
fashion industry and has a passion for creating impactful brand moments. The ideal candidate
will have a background in fashion marketing with an emphasis on integrated marketing, and a
proven ability to develop and manage partnerships that enhance our brand identity. You will also
oversee our influencer campaigns, ensuring that content is being utilized cross functionally
through a strong integrated approach.
Key Responsibilities: Brand Collaborations: 30%
- Identify and cultivate strategic partnerships with like-minded fashion brands, celebrities, influencers, and designers that align with True Religion's brand values and elevate our market presence.
- Lead the conceptualization, negotiation, and execution of co-branded marketing campaigns that drive brand synergy and consumer engagement.
- Stay ahead of industry trends and identify innovative collaboration opportunities that resonate with our target audience and enhance brand positioning.
Integrated Marketing Communications: 30%
- Develop integrated marketing strategies that combine digital, social, paid, brand
moments, activations, and in-store experiences to ensure a cohesive brand
narrative.
- Ensure consistent and impactful messaging across all channels, maintaining the
brand's voice and integrity.
Influencer Management: 20%
- Curate and manage relationships with influencers and fashion-forward
personalities who embody the True Religion lifestyle.
- Collaborate with content creators to develop visually compelling and on-brand
content that speaks to our audience.
Contract Negotiations and Relationship Management: 10%
- Skillfully negotiate collaboration contracts with external partners, ensuring
mutually beneficial agreements that advance True Religion's strategic goals.
- Foster strong relationships with partners, influencers, and vendors, maintaining
clear communication and alignment with campaign objectives.
Marketing Analytics: 10%
- Monitor and analyze campaign performance metrics, providing actionable
insights that inform future marketing strategies.
- Utilize data to continuously refine and optimize collaboration efforts, ensuring
maximum ROI and alignment with brand goals.
Qualifications: - Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5 years of experience in marketing, with a strong focus on brand collaborations, integrated marketing, partnerships, and social media management.
- Deep understanding of the fashion industry, including trends, consumer behavior, and the competitive landscape.
- Proven success in managing high-impact brand collaborations and integrated marketing campaigns.
- Excellent negotiation and contract management skills, with a track record of building and maintaining successful partnerships.
- Proficient in analyzing marketing KPIs and leveraging data to drive strategy.
- Highly creative with a strong sense of style and an eye for emerging fashion trends.
- Exceptional communication, project management, and organizational skills.
- Ability to thrive in a fast-paced, fashion-forward environment
