Who we AreOncourse Home Solutions (OHS) is a people-centric, $400M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.6+ million customers across the U.S. Our mission is to help homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to all by becoming the most forward-thinking and community-driven home solutions organization of the 21st century. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home, we safeguard essential systems like plumbing, heating and cooling, appliances, power surge protection, hot water heaters, and interior electrical components. Outside the home, we ensure the protection of vital lines, including water, gas, wells, sewers, electric, and septic systems. We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an 'Oncourse SUPER'-Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers don't have to. We view every day as an opportunity to step up, step out, and remind others that we are in this together, to stay on course.
We are a proud equal opportunity employer, and our employment decisions are based on business needs, job requirements and individual qualifications without regard to of race, sex, gender identity, sexual orientation, color, pregnancy status, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting talented applicants and retaining top talent while providing an employment experience that is free from discrimination, retaliation, and/or harassment.
Position SummaryWe're seeking a
Conversion Rate Optimization Manager to join our growing team.
The Conversion Rate Optimization Manager will be responsible for developing and executing strategies to improve the conversion rate on Oncourse Home Solutions' websites and other digital properties. Working closely with our Marketing, Product, Technology, and Analytics teams, you will analyze user behavior, conduct A/B testing, and optimize content, design, and user flows to drive customer engagement and acquisition. A key role in our digital transformation, you will develop a testing strategy, maintain the associated roadmap, and socialize learnings and strategies to partners within the organization. You will be our expert on trends, technologies, and opportunities to improve our user experience and conversion rate.
This role is based in Naperville, IL office. A regular in-office hybrid model (generally T-Th in office, M&F remote) is required, as our office environment is a key driver of our company culture and employee experience.
Responsibilities include but are not limited to:- Build and test high-converting landing pages and digital experiences both on your own and in partnership with internal and external teams, for leads across our main marketing channels.
- Create and manage roadmap of hypotheses will support a program of learnings about our digital experiences and our customers that you will socialize and test to maximize their leverage.
- Support our expansion in both longstanding and new marketing channels, helping to expand our new customer pool, drive improved lifetime values and decreased acquisition costs.
- Drive instrumentation and reporting for customer progress from online acquisition to conversion and abandonment.
- Self-serve reports from analytics platforms and communicate insights to cross-functional stakeholders.
We're Excited If This Is YouExperience and Qualifications of the Role - Minimum 5 years of experience in marketing, marketing analytics, optimization, or experimentation with a minimum of 2 years conversion rate optimization and experimentation.
- Proven experience in conversion rate optimization and deep familiarity with digital marketing channels (SEM, SEO, Paid Social).
- Experience with web analytics, A/B testing, and data visualization tools (Google Analytics, Fullstory, VWO, Looker, Unbounce).
- Previous experience working with and/or managing digital agencies, including dedicated web optimization shops.
- Expertise in gathering data-driven insights to develop recommendations to drive continuous improvement in marketing results.
- Direct experience using SQL to pull and aggregate raw marketing performance data is a big plus.
- Outstanding communication and presentation skills to all levels within the organization.
Computer Skills Needed to Perform the Job - Proficiency in Microsoft O365.
- Experience with web analytics, A/B testing, and data visualization tools (Google Analytics, Fullstory, VWO, Looker, Unbounce).
- Direct experience using SQL to pull and aggregate raw marketing performance data is a big plus.
Education Bachelor's Degree in Marketing Analytics (or relevant experience).
Certificates, Licenses, RegistrationsN/A
Join our SUPER Team and Enjoy Amazing Benefits!- Competitive Compensation: We value your hard work and are proud of our competitive pay for performance philosophy.
- Comprehensive Health Coverage: Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage.
- 401(k) Plan with 4% Company Match: Secure your future with our robust retirement plan.
- Defined Contribution Arrangement: 5.25% of employee annual income contributed to your retirement plan, yearly up to 7,875 dollars.
- Generous Paid Time Off: Take the time you need to recharge and relax.
- Education Assistance Program: Invest in your growth and development with our support.
- FSA/HSA Options: Flexible spending and health savings accounts to manage your transportation and dependent care expenses.
- Employee Wellness: Access to EAP, health, legal, and financial resources to support your overall well-being.
- Vibrant Company Culture: Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.
CompetenciesAction Oriented: Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Decision Quality: Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.
Drive For Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Priority Setting: Spends his/her time and the time of others on what's important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.
Problem Solving: Is tolerant with people and processes; listens and checks before acting; tries to understand the people and the data before making judgments and acting; waits for others to catch up before acting; sensitive to due process and proper pacing; follows established process.
No external recruiter or agency calls/communication will be accepted. Qualified candidates should apply online. 
