ABOUT THE ORGANIZATIONSMBC MANUBANK was formed by a group of banking entrepreneurs in June 1962. Our scope is to serve the specialized needs of California middle-market businesses, manufacturers, wholesalers, distributors, importers, exporters, and service companies, including small businesses and professionals.
The anticipated salary range for this role is between $119,000.00 and $160,000.00. The specific salary offered to an applicant will be based on their individual qualifications, experiences, and an analysis of the current compensation paid in their geography and the market for similar roles at the time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC offers a competitive portfolio of benefits to its employees.
Our mission is to be "the bank of choice" for middle market and professional service companies by establishing long term customer relationships and loyalty, providing superior products and services through a core of highly skilled and seasoned bankers.
To achieve our mission to be the 'bank of choice' for middle market and professional services companies, we are focused on our vision to be the premier California regional business bank that can provide the sophistication and expertise of a larger institution with the personal 'high touch' services of a smaller bank.
Specialties:
Commercial Loans and Lines of Credit, Asset-Based Financing, SBA Loans, and Specialized Financing, Real Estate Loans, Cash Management Services, International Services
JOB SUMMARY:SMBC MANUBANK Marketing is seeking a dynamic, seasoned marketing professional with experience supporting strategic, creative, and highly effective multi-media B2B and B2C strategies. You are skilled in people leadership, communication, product, and brand marketing, digital and in-person channels, and data analytics. You will be responsible for interfacing with business leaders to help create marketing plans to help support the bank and its business objectives. Your marketing plans will identify target audiences, identify marketing channels and winning tactics. You will also be responsible for guiding the execution of the plan to meet or exceed KPIs for brand awareness, client acquisition/retention, and business development. This role reports to the Head of Marketing
PRINCIPAL DUTIES AND RESPONSIBILITIES: - Support and oversee overall marketing including merchandising, advertising, events, digital and traditional collateral.
- Help develop integrated marketing plans that set clear objectives, identify target segments, define market positioning and marketing programs, and support awareness and engagement.
- Responsible for sharing and reporting on performance metrics for initiatives/campaigns and monitoring regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement to ensure overall success.
- Gather, analyze, and apply relevant customer insights and data to help inform and define effective and innovative marketing strategies that drive business results that meet or exceed business goals.
- Work closely with Director, Marketing Operations and Marketing Compliance officer to ensure all marketing follow policies and procedures and is compliant.
POSITION SPECIFICATIONS: - 7+ years in integrated marketing roles, product marketing, brand marketing, segmentation marketing, communication, B2B and B2C Marketing, and digital marketing.
- Experience and comfortable working within MarTech platforms such as DAMs, Marketing Automation, and Project Management.
- Ability to identify and mitigate risk through adherence to regulations and best practices.
- Bachelor's degree or equivalent.
- Exceptional organizational and communication skills.
EOE STATEMENTWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
CCPA DISCLOSUREPersonal Information Collection Notice: This notice contains information under the California Consumer Privacy Act (CCPA) about the categories of personal information (PI) of California residents that SMBC MANUBANK collects and the business or commercial purpose(s) for which the PI may be used. We do not sell PI. More information about our collection and use of PI may be found in our CCPA Privacy Policy at https://www.smbcmanubank.com/privacy/ccpa-disclosure. Persons with disabilities may contact our Customer Contact Center toll-free at ([redacted] to request the information in this Notice in an alternative format.
