We are seeking a dynamic and passionate Digital & Event Marketing Specialist with a solid accounting background to join our team. This individual will play a crucial role in developing and executing marketing strategies across digital platforms and events while managing marketing budgets and financial reporting.
🔑 Key Responsibilities:
Digital Marketing:
Develop and implement digital marketing campaigns across social media, email, SEO, and PPC.
Monitor and analyze campaign performance using tools like Google Analytics and HubSpot.
Manage and update the company website and enhance online presence.
Event Marketing:
Plan, organize, and execute company events, trade shows, and promotional activities.
Coordinate with vendors, venues, and internal teams to ensure successful event outcomes.
Create and manage event marketing materials to drive attendance and engagement.
Accounting Integration:
Collaborate with the finance team to manage marketing budgets and track expenditures.
Prepare financial reports related to marketing initiatives and events.
Ensure all marketing activities are cost-effective and align with budgetary guidelines.
Adaptability & Execution:
Stay current with the latest marketing trends and technologies.
Adapt strategies quickly based on market changes and performance data.
Demonstrate strong problem-solving skills and the ability to improvise as needed.
🔧 Qualifications:
Education:
Bachelor’s degree in Marketing, Business Administration, Accounting, or a related field.
Experience:
Proven experience in digital and event marketing roles.
Strong background in accounting or financial management within a marketing context.
Skills:
Proficiency with marketing tools and platforms (e.g., Google Analytics, HubSpot, CRM systems).
Excellent organizational and multitasking abilities.
Strong analytical and problem-solving skills.
Exceptional communication and interpersonal skills.
Ability to work independently as an individual contributor.
Personal Attributes:
High desire to embrace change and adapt to new technologies.
Passionate about marketing and dedicated to delivering outstanding results.
Creative thinker with a proactive attitude and a "get things done" mentality.
What We Offer:
Competitive salary and benefits package
Opportunities for professional growth and development
A vibrant and collaborative work environment
The chance to make a real impact within a forward-thinking company