Job Description:Introduction: At GAF Commercial we cover more than buildings. We cover each other. No matter what role, tenure, or department, under this roof you are helping to build the market leader in commercial roofing. Under this roof, we are assembling a winning team that puts the customer at the center of every decision and doesn't back down from hard work. Under this roof, we support one another in delivering operational excellence daily, while working to make a positive impact for our planet and our communities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.
Team Overview:
The Marketing Services team supports multiple business units at GAF and a number of affiliated businesses, supporting multiple brands and product categories through innovative marketing solutions including branding, marketing campaign development, and tactical execution.
Summary:
Reporting to the Associate Creative Director - GAF Residential, the Senior Copywriter, will focus on development of GAF marketing communications, collaborating with GAF product marketers, Creative Services designers, print production, video producers, and other management to drive creative development, brand consistency, and quality control across multiple product lines. Their work will impact every marketing channel and medium, from print to web to video. They'll be expected to think strategically, be able to build comprehensive, insight-driven campaigns, collaboratively champion great ideas, and carry concepts through to execution.
Essential Duties:
Specific responsibilities include, but are not limited to:
- Immersing themselves in the brand voice and fundamentals of the GAF product line
- Creating high-quality, accurate content for print and digital collateral, emails, web, video and other other writing opportunities as presented
- Providing quality control for externally-facing written communications that impact the GAF brand, as opportunities present
- Ensuring the brand voice, positioning, and product messaging are properly represented and differentiated from the GAF brand
- Developing campaign concepts and messaging toolkits for the wide variety of GAF products and services
Under This Roof, We Require
- Bachelor's Degree required, preferably in Marketing-related field
- 7+ years experience writing for a broad range of media preferably in an agency or in house marketing team.
- Strong results-driven portfolio that showcases memorable and effective creative for a wide variety of audiences across media including print, digital and video
- Proven quality control skills, including exceptional attention to detail and accuracy
- Ability to interpret creative briefing documents and effectively translate them into compelling marketing deliverables.
- Facility for absorbing and understanding technical concepts.
Under This Roof, We Also Value
- Teamwork - good judgment, maturity, and enthusiasm
- Leadership - This candidate - due to their role as Phase 1 of most creative development - will take creative point on a wide variety of initiatives and will have the opportunity to garner input, develop consensus, and shepherd success in collaboration with creative peers and subject matter experts
- Flexible and adaptive to meet changing needs or direction
- Moderate to in-depth knowledge of Google office tools, Mac OS and Adobe Creative Suite a plus
How We Protect What Matters Most
- We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
- Our Family-Building benefits support the many different journeys to fertility and parenthood.
- Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
- Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee's primary residence.
- Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
- We put diversity and inclusion into action with our Employee Resource Groups, which unite employees based on common perspectives, identities, demographic factors, or out of a desire to be an ally.
GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.
We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, Standard Logistics, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).
