The Social Media Manager will manage and create content across multiple social media platforms to increase engagement, reach and visibility to CNG’s target audiences. The candidate will be responsible for developing and implementing social media strategies that promote food from local and certified farms, and increase engagement with our programs and seasonal offerings.
This is a part-time position of 20-24 hours per week. Work hours are flexible.
Key responsibilities include:
- Develop marketing strategies to increase CNG’s farmer membership
- Develop marketing strategies to increase visibility and value of the CNG label to consumers
- Create engaging and original content for CNG’s target audiences: ecological farmers and customers.
- Promote CNG’s seasonal programs, deadlines, virtual offerings, and ongoing reposts of content from members’ individual farm accounts.
- Stay up to date on the best practices in a changing social media landscape
- Collaborate with farmers and community members who serve as Social Media Ambassadors in key geographic regions
- Work in collaboration with CNG staff on marketing strategy, seasonal goals and posting schedule, etc
Required Skills and Qualifications
- At least two years experience in a communications role for an organization or a business.
- Experience managing at least two different social media accounts
- Ability to strategically prioritize projects in order to maximizing limited hours to achieve greatest impact
- Ability and enthusiasm for implementing cutting edge marketing strategies for maximizing the value of social media to an organization or business.
- Proficiency using Canva
- Basic design skills and sensibilities
- Strong writing, editing and proofreading skills
- Creative thinker with a strategic mind and an inclination to suggest new and improved approaches to our work
- Experience with Meta Platform insights and Google Analytics
- Excellent interpersonal skills, including an ability to relate to people from a wide variety of backgrounds
- Highly organized, with experience in project management
- Ability to work independently and as part of a team
- Comfortable working remotely in collaboration with geographically dispersed teams
Desirable Skills and Qualifications
- Strong design skills
- Demonstrated interest in and familiarity with ecological farming practices
- Professional experience in marketing, communications and/or branding
- Strong video/reels editing skills on social media platforms
- Farming experience, including on a CNG farm
- Familiarity with Mailchimp and Wordpress
- Prior working experience with an agricultural non-profit
