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Role and Responsibilities
The Marketing & Membership Coordinator is responsible for developing new membership leads, enrolling new members and building community for The Club. This person will support the marketing team in lead generation efforts by executing social media campaigns, email marketing, event and outreach initiatives, sales, live chat, and monthly reporting. This person is responsible to both current and prospective members maintaining Active's highest standards of customer service.
Specific Responsibilities
Essential Functions
- Collaborate with Active’s Global Marketing Team, Director of Sales and Site Management Team on initiatives to achieve new membership goals, corporate membership opportunities, and local partnerships
- Support strategic marketing plans, promotional calendars, and collateral creation to promote the local health club and its programs
- Provide marketing support across digital marketing platforms, including website, video, email and social media to drive sales and engagement
- Manage the club’s social media accounts and respond to all comments, direct messages and inquiries
- Draft and distribute Member monthly e-newsletter, member alerts and prospect emails
- Organize and execute various events both in the club and in the community including member socials, community events, corporate events, etc.
- Coordinate and staff local outreach events to promote the Club’s services and membership sales; promote events through various channels to maximize attendance and engagement.
- Build and maintain relationships with local businesses, community organizations, and potential partners to expand our outreach efforts
- Prepare monthly marketing and sales report collecting, analyzing, and summarizing sales data
- Actively develop leads for prospective members
- Develop relationships and encourage member referrals
- Respond to telephone and email membership inquiries, booking and maintaining appointments for prospective members for virtual and in-person tours
- Provide prospective members with an enthusiastic and informative tour, educating educate prospective members on the benefits of health and wellness
- Present approved membership options and prices to prospective members
- Track and report daily leads and membership sales
- Prepare monthly marketing and sales report collecting, analyzing, and summarizing sales data
- Maintain and submit a commission log each pay period, including all necessary back-up paperwork such as copies of membership applications
- Attend management meetings, trainings, and retreats
Other Functions
- Be knowledgeable about all of the club’s programs and activities
- Promote club services and activities
- Perform routine maintenance of equipment
- Assist with keeping the club well stocked and clean
- Attend Active Wellness site meetings and trainings
- Handle injury and illness and security incident reporting
Qualifications and Education Requirements
- Minimum of 2 years of experience in sales, marketing, event planning, or community outreach, preferably in the health and wellness industry
- Strong understanding of social media platforms
- Excellent written and verbal communication skills
- Highly organized with the ability to manage multiple projects simultaneously
- Creative thinker with a proactive approach to problem-solving
- Must be customer service orientated and highly responsive
- Strong verbal communication skills
- Proof of citizenship or legal status
Physical and Working Conditions
- Ability to take the responsibility for the health and safety of others
- Ability to stand for several hours in a same shift; ability to lift 25 lbs
- Fitness club environment
- Must follow OSHA and Active Wellness safety standards
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Active Wellness LLC is an equal opportunity employer.
