Senior Marketing Manager, Paid Digital

Huntress Labs • Full-time • Remote • $100k - $150k / year • 2w ago

What We Do:

Founded in 2015 as a fully remote company by former NSA cyber operators, Huntress was built on a simple premise: to force hackers to earn every inch of their access.

Today’s cyber-attacks aren’t limited to large organizations with the security tools that can ward off threats. Hackers don't discriminate and will find a way to penetrate any vulnerability in any size business, which is why Huntress focuses on protecting those small to midsize businesses that make up the backbone of our economy.

Huntress stops hidden threats that sneak past preventive security tools by utilizing our award-winning security platform and expert human threat hunters through dynamic products, including Managed EDR and Managed Security Awareness Training.

Join the hunt and help us stop hackers in their tracks!

What You’ll Do:

Huntress is looking to grow our paid digital team by adding a Senior Marketing Manager, Paid Digital to help continue building and overseeing the company’s digital footprint and marketing strategies. You’ll be responsible for driving the strategy, implementation, and monitoring of B2B marketing campaigns across various paid digital channels, ensuring they are effective vehicles for demand generation. This role will focus on B2B paid search campaigns that drive awareness, engagement, and demand generation.

To be successful, you will need to work in a highly cross-functional environment in collaboration with our brand, social, integrated campaigns, and data teams. This role will be critical in expanding Huntress’ position as an established leader in a fast-paced cybersecurity industry.

Responsibilities:

Paid Media Planning & Execution

Deep focus on delivering top, middle, and bottom-of-funnel qualified leads to support revenue growth globally through paid digital channels
Identify and deploy new target markets, customer segments, and emerging technology to capture new Huntress customers
Own planning, analysis, and execution of paid digital campaign strategy for paid search (Google, Bing) with the potential to expand into paid social (LinkedIn, Reddit, Twitter)
Collaborate cross-functionally with Product, Web, and Data teams to develop effective ad creatives, optimize landing pages, and conduct A/B tests to enhance conversion rates
Support key initiatives to drive high-value actions such as trials, demos, webinar registrations, etc.

Budget Management, Performance Analysis and Reporting

Manage, evaluate, and optimize annual 6-7 figure paid digital budget, ensuring efficient and targeted allocation across all channels and campaigns
Define and measure KPI performance weekly, quarterly, and annually to ensure ROI is maximized, programs are operationally efficient, and results are shared with the team
Utilize analytics tools and resources to assess campaign performance, identify areas for improvement, and provide actionable insights to stakeholders
Regularly measure Huntress’ digital health and key metrics, establishing goals and benchmarks to highlight gaps and areas for improvement

Testing, Optimization, and Demand Generation

Deep experimentation experience and mindset with a proven track record of executing A/B tests
Stay up-to-date with industry trends and emerging technologies, then quickly implement tools and techniques to test, learn, optimize, and drive measurable conversion rate increases

What You Bring To The Team:

5+ years of experience in Paid Search at a SaaS-based company (B2B preferred)
Hands-on expertise: proven success leading B2B campaigns through paid digital (paid search, paid social programmatic display, and other CPC initiatives), including budgeting, forecasting, testing & learning roadmaps, and measurement plans
Experimental Mindset: Proven experience in running A/B tests, experimenting with new approaches, and iterating quickly to improve campaign performance among customers and other team members
Demonstrated Effective Budget Management: leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI
Ability to drive the right results by defining, aligning, and regularly refining goals and KPIs to achieve business objectives, emphasizing iterative improvement
Data Analysis and Reporting: hands-on experience using business platforms (Tableau, Sigma, Sisense, etc) for data analysis, report preparation, and providing insights to measure the effectiveness of campaigns. Present results and insights to external stakeholders and internal partners
Operational Excellence: inspire innovation, collaboration, and accountability cross-functionally

Nice To Have: