Opportunity Overview

Reporting to the Marketing Director and working with the Marketing and Digital Services team, the Marketing Manager will plan, manage, execute, and analyze a variety of local restaurant, digital service and social media marketing initiatives. The position will work closely with Marketing, Digital Services, Operations, Field Teams and Franchisees. This role is integral in growing our business by overseeing and directing various marketing programs and campaigns geared at driving sales and building brand awareness for brands that Bluestone Hospitality manages.

What Youll Be Doing

Oversee and coordinate marketing campaigns, working with and instructing internal and external stakeholders to ensure that activities are being executed consistently across content and brand initiatives

Maintain marketing calendars, schedules and tracking sheets for all marketing vehicles and manage communication to the field

Lead email and SMS text marketing strategy for several of the brands, manages and lead the roll out of new email club and text message platforms

Manage roll out of menus and marketing materials for the restaurants by working with graphics agency, placing orders with printers, coordinating shipping and verifying receipt with the stores

Work with Digital Services, IT, Operation's leaders and restaurants to communicate and ensure successful roll outs of marketing campaigns and menu roll outs

Primary support contact for all local marketing needs including collateral, events, grassroots marketing, fundraising programs, outreach and new store openings

Manage, organize and coordinate shipping of all marketing collateral as needed to the stores and work with our fulfillment service partner for select brands to ensure stores get their marketing materials (menus, POP, gift cards, bonus cards, etc)

Collaborate with graphic agencies and direct them to create digital media artwork for digital and print campaigns

Manage marketing vendors, such as graphic agencies, radio and direct mail companies by preparing agreements, providing campaign instruction and coordinating payment with Accounts Payable

Oversee TV ad campaigns, including creation of TV ads, managing of photoshoots, scheduling ads with TV agency, managing payment, communicating campaign schedules to field and analyzing results

Maintain restaurant website content and work with Digital Services to ensure all marketing campaigns are successfully implemented online

Assist in managing guest feedback and resolving guest concerns

Monitor marketing campaign budgets by comparing and analyzing actual results with plans and forecasts

What We Are Looking For / Qualifications

Bachelor's degree or equivalent experience

Minimum of 2 years of Marketing Experience in the hospitality industry required

Strong organizational skills and ability to independently plan and prioritize tasks to meet deadlines in a timely manner

Strong leadership skills with ability to manage other team members and work with agencies

Detail-oriented with ability to catch mistakes or errors (disclaimers, menus, etc.)

A talent for working with others and communicating effectively both in writing and verbally

Experience with Email marketing services

Experience with social media tools, platforms, apps, and SMS

Fit to work in a fast-paced environment

Experience with Adobe programs such as Photoshop, Illustrator, and InDesign is a plus

Food & Beverage jobs

Contract Marketing Manager