Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.
As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!
Overview
As the Senior Director, Marketing Science you will help lead a media analytics practice to demonstrate the business value of marketing and media investments for a major streaming video provider. Your team will include highly skilled analytics and data science team members, and you will sit at the intersection of research, analytics, strategy and performance.
Qualifications- Relevant post-secondary education, training, or equivalent experience
- 10-12 years' experience at a media agency, client, marketing analytics firm, or in a quantitative, data-driven field. Experience in the streaming video category marketing original titles and/or brand marketing in the category is strongly preferred
- 5+ years leading and developing a strong media performance measurement team
- Experience measuring paid media performance leveraging major media platforms and their measurement capabilities (e.g. Meta, YouTube, DV360, Campaign Manager)
- Experience leveraging attitudinal research and impact tools to derive paid media campaign performance insights (e.g. Dynata, Kantar, media partner Brand Lift Studies)
- Experience developing paid media measurement and decision frameworks, including leverage Test & Learn frameworks to iterate performance improvements over time
- Understanding of the overall paid media lifecycle from planning to post-campaign performance, and opportunities to leverage measurement at each stage to improve performance
- Experience leveraging marketing mix modeling/econometric analysis and/or other branches of market research to drive improved media performance (custom survey research, advertising testing or tracking, new product research, etc.)
- Client Management: Strong ability to discover, interpret, and respond to client needs, including significant client-facing experience.
Responsibilities- Partner with senior measurement leadership to develop and implement a holistic paid media measurement framework focused on Brand and Originals messaging for a large video streaming service
- Partner with data operations and direct reports to ensure on-time, insightful delivery of mid- and post-campaign reports through the content marketing lifecycle
- Partner with advanced capabilities (data science, audience specialists, OMG technology and solution experts) to drive an impactful, data-led approach to Entertainment paid media
- Lead Test & Learn, partnering with strategy, activation, and clients to centralize a learning agenda. Translate learning agenda into actionable tests or analyses which produce performance improvement insights
- Leverage performance insights to help drive audience development and performance across platforms and channels
- Partner with strategy, activation, and OMG capability leads to develop and deliver use cases leveraging Omni, OMG's proprietary people-based marketing platform
- Operate as a Marketing Science subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertise
- Foster a culture of continual learning, ensuring direct team members feel strong leadership support, a respective environment, challenged and on the edge of performance media practices
- Present to clients, with the support of the marketing science leadership and specialists, the results of analyses and research projects in a clear and insightful narrative.
- Work with third party research/analytics vendors to design and set up projects for clients, including evaluating potential new measurement partners
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$18,000-$215,000 USD
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.Review Our Recruitment Privacy Notice
