Director of Communications
Hybrid (Remote/Los Angeles) Location
Reports to: Chief of Staff
Status: Exempt, Full-time
Department: Communications
The Organization
Alliance for a Better Community (ABC), a non-profit, is advancing social, economic, and racial equity and justice for the Latino/a community and the Los Angeles region through power-building and policy advocacy. Our vision is to ensure a vibrant Los Angeles region where Latino/a’s fully participate in, contribute to, and benefit from a prosperous, multi-ethnic community in which families enjoy:
- Full and meaningful participation in civic and economic arenas
- Full access to high-performing schools and increased opportunities to attend college
- Quality healthcare and
- Safe, affordable housing
Position Summary
The Director of Communications (DC) leads the communications department and executes all communications efforts, including traditional and digital advertising, direct mail, social media, press releases, talking points, events, websites, etc., to ensure proper campaign creation and execution. The DC develops strategic marketing plans and handles public relations issues that arise internally or externally. This role is the point person for all communications activities needed by other teams, including fundraising, education initiatives, and campaigns.
The DC reports to the Chief of Staff and manages the Communications Team, which consists of a Communications manager and a Communications Coordinator. The team structure may be adjusted at any time. This position is part of the senior leadership team and is expected to work collaboratively with all director-level positions.
Responsibilities
- Under the direction of the Chief of Staff, finalize and implement the organization’s communications strategy
- Develop narratives and use storytelling to influence perception and grow support for initiatives and campaigns
- Lead the capacity building, implementation, and management of a narrative strategies campaign that engages key audiences, builds urgency, and expands support for English Learners and Dual Language Learners on behalf of a 100-member network
- Highlight ABC’s work and support of other underrepresented and marginalized groups
- Maintain an awareness of organizational risks and threats related to communication strategy.
- Project a positive organizational image to the public.
- Highlight ABC as a leader and policy expert in advancing equity and social justice
- Manage, implement, and refine ABC’s annual communications strategy and calendar
- Expand traditional media coverage, develop and maintain media relations
- Collaborate with partner organizations on communication efforts for coalition work
- Lead the communications team to meet strategic goals in a caring, professional manner, specifically manage and serve as a supervisor to Communications Managers, Communications Coordinators, Communications Associates, and Communications Interns
- Create and maintain a communications department budget
- Oversee the execution of all communications efforts, including traditional and digital advertising, direct mail, social media, press releases, talking points, events, website, etc., to ensure proper campaign creation and execution
- Develop strategic marketing plans and handle public relations issues that arise internally or externally
- Act as the point-person for all communications activities needed by other teams, including education initiatives and campaigns, among others
- Support fundraising efforts through grant writing, annual reports, major and minor donor communications, etc.
- Develop and execute ongoing audience-building initiatives to target key audiences that will lead to the overall growth of the organization
- Overseeing media training programs of community residents.
- Work closely with Programs and Policy and Advocacy teams, collaborate on development and grant-writing fundraising activities
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Employees will be required to follow any other job-related instructions and perform any other job-related duties requested by anyone authorized to give instructions or assignments. Duties, responsibilities, and activities may change, or new ones may be assigned at any time, with or without notice.
Qualifications
- All staff members must exemplify the values of ABC as they are presented
- A commitment to the mission and goals of ABC and a demonstrated commitment to the advancement of the Latino community
- Education: Bachelor’s Degree or equivalent experience in Communications
- Experience: 5 years experience in marketing and communications, and success in the creation and execution of strategic communications plans
- Content Knowledge: Experience with managing all communications plan activities and building external relationships with the organization's constituencies, including funders and the media
- Community Knowledge: Experience working within the Los Angeles region, city, school districts, public officials and agencies, or key community partners with a deep understanding and experience working with the Latino community
- Leadership Skills: Excellent leadership skills with a proven track record in leading broad-based efforts with diverse stakeholders and partners and contributing positively to the work culture by being solutions-oriented and a team player
- Collaboration: Able to work independently and within a team environment and lead collaborative efforts to accomplish collective goals and objectives. Must maintain positive working relationships with organizational leadership and staff to meet collective goals
- Organizational Skills: Excellent project management and multi-tasking skills, e.g., attention to detail, ability to create and monitor project budgets and timelines, proper documentation of work and record keeping, and the ability to prioritize work effectively
- Technical Skills: Strong computer skills in Google Apps and MS Productions. Prefer experience with WordPress, Photoshop and design/ layout software, marketing software (Adobe), or related areas. Demonstrated abilities to manage social media, email (e.g., ConstantContact), and other online platforms
- Communications Skills: Excellent interpersonal, verbal, and written communication skills. Proven ability to establish and maintain high-priority relationships. Preference for bilingual candidates (Spanish & English)
Workload and Physical Demands
This position requires weekend and evening work as well as travel. The physical demands described here represent those that an employee must meet to perform the essential functions of this position successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. While performing this position, the employee is regularly required to operate a personal computer for up to 8 hours a day and to talk on the telephone or webcam for multiple hours per day. The employee is occasionally required to support outdoor events and to lift and/or move up to 40 pounds.
Equal Opportunity Employer
Alliance for a Better Community (ABC) is an equal-opportunity employer that values diversity. Our policy ensures that all individuals are treated equally regardless of age, color, disability, gender, marital status, national origin, religion, sexual orientation, expression, gender identity, veteran status, or other protected status. All are given every opportunity to succeed.
Compensation
Salary Range: $85,000 - $120,000. ABC offers a competitive benefits package that includes medical, dental, chiropractic/acupuncture, life insurance, and a 403(b) plan.
To Apply Please
Please email your cover letter and resume to wwconsulting.william@gmail.com with “DIRECTOR OF COMMUNICATIONS” in the Subject. A cover letter is required.
