Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
The Senior Brand Manager position for the Bausch + Lomb Consumer Healthcare division will drive brand-specific initiatives for strategically important businesses within the Nutritional and General Eye Care franchises.
This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.
Responsibilities
- Support the development and execution of all annual brand planning deliverables including the long-term strategic plan, the operating plan and sales & new item support materials.
- Responsible for developing and executing key marketing materials including consumer advertising, brand websites, consumer promotion, trade promotion and eCommerce support.
- Lead business analysis and insight development – track, monitor, and analyze in-market performance metrics to develop insights for business optimization and growth.
- Manage the P&L, A&P budget, the sales forecast and help coordinate demand planning with the operations team to ensure all key business targets met or exceeded.
- Manage internal processes including initiation, tracking and completion of Promotional Review Committee (PRC) materials and submission into the packaging electronic approval system (ELM).
- Work directly with R&D and Operations to help develop and launch a portfolio of innovation comprised of new products and commercial innovation that meets or exceeds consumer expectations.
Qualifications
- A passion for improving consumer lives and a demonstrated track record of an ownership mindset.
- 5+ years of experience within US OTC and/or CPG marketing organization.
- Ability to work in a time-sensitive, fast-paced environment and to demonstrate ownership and execution of primary responsibilities.
- Strong time-management (ability to manage expectations and meet deadlines) and verbal and written communication skills.
- Strong problem-solving skills with an ability to thrive with minimal guidance.
- Must have demonstrated analytical skills with ability to review consumer data, identify trends and present information to senior managers. Experience with Circana/ACNielsen data preferred.
- Ability to lead cross-functional teams and work in cross-functional team-based culture is a must.
- MBA preferred. Undergraduate degree required.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
